selection of agency for digital and social media campaign for west bengal tourism-1 social media handler 1.01 facebook 1.02 posts per week – 4 ( four ) regular post + event page creation and updation as and when required 1.03 twitter 1.04 posts per week – 10 ( ten ) tweets and 20 ( twenty ) re- tweets 1.05 activities – regular post and relevant re tweets 1.06 instagram 1.07 posts per week – 4 ( four ) 1.08 activities – regular post 1.09 answering queries & handling damaging content 1.1 answering queries & handling damaging content for facebook , twitter, instagram, youtube and blog 1.11 answering queries & handling damaging content for android app 1.12 youtube – advisor for website + android application 1.13 posts per week – 3 ( three ) – you tube 1.14 website & android app -activities – constant monitoring of website activities & android application providing fortnightly feedback for improvement and additional assignments as and when required 1.15 blog 1.16 posts per week – 2 ( two ) 1.17 activities – regular post& verification of content 2 digital media planning services – development of monthly strategic plans as well as a specific media plan for each individual content posted 2.01 facebook – for each of the content and each of the video on facebook 2.02 you tube – for each of the video on youtube pan west bengal 2.03 you tube - for each of the video on youtube pan india 2.04 you tube - for each of the video on youtube pan international audience 2.05 instagram - 2.06 twitter - 3 target group planning & analytics 3.01 facebook – for each of the content and each of the video on facebook 3.02 you tube – for each of the video on youtube pan west bengal 3.03 you tube - for each of the video on youtube pan india 3.04 you tube - for each of the video on youtube pan international audience 3.05 instagram - 3.06 twitter - 4 digital media buying services- planning and purchase engagement 4.01 facebook – for each of the content and each of the video on facebook 4.02 you tube – for each of the video on youtube pan west bengal 4.03 you tube - for each of the video on youtube pan india 4.04 you tube - for each of the video on youtube pan international audience 4.05 instagram - 4.06 twitter - 5 strategy for ensuring maximum reach ( boosting ) 5.01 maximum reach for each facebook post 5.02 maximum video views of each video on facebook 5.03 drive true views on each video on youtube for west bengal 5.04 drive true views on each video on youtube for pan india 5.05 drive true views on each video on youtube for international market 5.06 instagram - 5.07 twitter - 6 optimize the media buys throughout the campaign 6.01 optimize the media buys throughout the campaign 7 deliverables - 7.01 facebook post 7.02 25 lakh reach in total in 1 month 8 video on facebook 8.01 250, 000 video views in total 1 month 9 video on youtube for west bengal 9.01 total of 2 lakh true views 10 video on youtube for pan india 10.01 total of 2 lakh true views 11 video on youtube for international market 11.01 total of 1.5 lakh true views on video 12 target location 12.01 west bengal 12.02 pan india 12.03 international market – in case international promotion, the agency should follow the trends on the basis of arrival of foreign tourists in the 2017 report ( as base report ) 13 content development 13.01 continuous monitoring and suggestions for website & android app updation which includes content development of all tourism destinations, major events like durga puja, red road carnival, kolkata christmas festival and other contemporary subjects related to the publicity and promotion of west bengal tourism 13.02 content development for all the posts in facebook & also for all major events like durga puja, red road carnival, kolkata christmas festival and other contemporary subjects related to the publicity and promotion of west bengal tourism