bids are invited for hiring of pr agency 1.1. to assist in reorienting the bank’s strategy / visibility plan by drawing up a long term communication strategy, which shall be reviewed at least once in a year. 1.2. brand building/ brand penetration: it will be the utmost responsibility of the agency to develop a comprehensive brand-building strategy to establish a strong brand identity. this will enable to establish a distinct brand voice, visual identity that resonates with our customers, well-wishers and stake holders and drive business success. 1.3. the agency should develop and implement strategic pr initiatives to enhance brand penetration, including media relations, influencer partnerships, thought leadership programs, social media campaigns, and experiential events. by leveraging these tactics, the agency will help canara bank to build a strong brand presence, drive engagement, and foster loyalty among target audiences, ultimately contributing to business growth and market expansion. 1.4. to increase visibility and enhance top of mind recall of bank among its various stakeholders vis-à-vis customers, investors, government and public at large. to engage with the stakeholders for developing a positive brand story for the bank. total quantity :