request for proposal for pr agency , a . costs pertaining to positioning and strategy , total cost for overall pr strategy ( a1 ) , total cost for annual promotion plan/s for 3 years ( a2 ) , total costs pertaining to strategy and planning ( a ) [a1 + a2] , b . costs pertaining to content creation and management , pr activities , media coordination and related activities , database creation and maintenance and crisis management as per the scope of work , total cost for designing of indicated sow in sections 3 . 3 . 2 , 3 . 3 . 3 , 3 . 3 . 4 , 3 . 3 . 5 , 3 . 3 . 6 , 3 . 3 . 7 . for 3 years ( b ) , c . costs pertaining to remuneration for staff , remuneration for key professional staff for the tenure of the contract ( e ) , total summary of costs ( excluding taxes ) [a+ b + c] , d . applicable taxes , applicable taxes such as gst , swachh bharath cess , krishi kalyan cess etc . ( f ) , total summary of costs ( including taxes ) [a+ b + c + d]