re-e-tender for the appointment of public relation agency , schedule of events , preparing a communication / pr strategy for raising the profile and media presence of kfl , crisis communication: it is expected that the pr agency will help to counter any adverse publicity related to kfl , create awareness through social media platforms . , manage the facebook page of the company and make appropriate posts ( rate per post ) , manage twitter account of the company and make appropriate posts ( rate per post ) , planning and organizing programs like road shows for creating awareness of kfl and its products among dairy farmers . , planning and organizing press conferences and media meets . ( actual expenses for food , hall rent , etc will be met by the company against bill . conveyance of media persons to be arranged by pr agency , if required ) , planning and organizing interactive events , seminars , with opinion makers with a view to publicize the activities and initiatives of kfl . ( actual expenses for food , hall rent , etc . if any , will be met by the company against bill . conveyance of participants to be arranged by pr agency , if required ) , preparing and disseminating press releases / briefs on major initiatives / achievements / programs / events by kfl , print media: rate for news coverage including the leading print medias in a local edition in kerala . , print media: rate for news coverage including the leading print medias in a single edition in kerala . , print media: rate for news coverage including the leading print medias for all editions in kerala . , print media: rate for news coverage including the leading print medias for all editions in india . , visual media: rate for news coverage including leading visual medias ( tv channels ) . , preparation of speeches and articles in malayalam / english / hindi as required . , arranging articles for advertorials in magazines and news papers to print publication . , preparation of print and electronic material in the form of kits to the media as required , enhance the visibility and awareness through unpaid means of communication . , organizing press trips for the media as required , organizing interviews of higher officials with top news papers / magazines / tv channels . , media management of various seminars , workshops , exhibitions and events to be organized by kfl / ah dept . / dd dept . , media tracking report per month- online , print and electronic coverage . , submission of compiled reports every month with cost analysis , submission of compiled reports on activities of competitors every month .