Tender For Creative C Aign Designing Work I.C.W. Gangasagar Mela 2027
Tender Value
Ref. Documents
Estimated cost
Bid Submission
30 Oct 2026
1 days left
EMD
40000
Bank guarantee accepted
Document Fee
Ref. Documents
Non-refundable
Tender Type
Online
Tender Overview
Organization
Tender ID
Competition Type
NCB
Bidding Type
Tender
Location / State
24 Paraganas South → West Bengal
EMD Exemption
Available
Quantity
Not Available
Website
Contact Person
Address
Project Description
Tender for Creative C Aign Designing Work I.C.W. Gangasagar Mela 2027
BOQ
| Sl. No. | Item Description |
| 1 | CREATIVE CAMPAIGN DESIGNING WORK i.c.w. GANGASAGAR MELA 2027 |
| 2 | Campaign Strategy, Editorial Architecture & Promotion PhasesPhase I – Pre-Mela Awareness, Anticipation & Intent Generation• Create a campaign architecture with audience segmentation, message hierarchy, content pillars, channel-wise publishing cadence, creative testing plan and a milestone-based editorial calendar.• Build awareness through historical and spiritual narratives, travel-planning information, pilgrim facilities, accommodation guidance where officially confirmed, route and ferry information, sanitation, crowd-management arrangements, emergency contacts and approved new initiatives.• Produce teaser films, countdown assets, short explainers, carousel posts, destination stories, press-conference presentations and media-ready announcement packages.• Use search-intent mapping, keyword clustering, metadata optimisation, schema-informed website recommendations and discoverability best practices where access to the relevant website/CMS is authorised.Phase II – During-Mela Real-Time Coverage & Information Dissemination• Deploy a coordinated field-content operation for time-sensitive photography, video capture, interviews, official bytes, ritual documentation, facility updates and human-interest stories.• Publish approved real-time updates with timestamping, location/context verification and a defined approval/escalation workflow; urgent safety and operational information shall be published only from authorised sources.• Facilitate live streaming and scheduled live sessions on approved platforms, subject to connectivity, permissions, platform limits and site-level safety requirements.• Create rapid-turnaround vertical edits, live highlights, daily recap films, media briefing assets and situation-specific information creatives, with versions adapted to platform aspect ratios and compression specifications.Phase III – Post-Mela Legacy, Outcomes & Reputation Consolidation• Publish an approved Mela highlights film, photo albums, ritual and activity documentation, celebrity/official visitor bytes where consent and approvals are secured, and testimonials from devotees/visitors.• Develop outcome-led stories on service delivery, infrastructure, cleanliness, safety, accessibility and environmentally aligned initiatives, using only verified data supplied or approved by the District Authority.• Submit campaign analytics, performance interpretation, earned/paid/owned media summaries, content inventory, influencer performance reports and recommendations for subsequent editions. |
| 3 | Content Governance, Accuracy, Rights & Public Safety• No unverified claims, unapproved statistics, speculative operational updates or misleading representations shall be published. Official data, routes, schedules, facilities and emergency information must be validated by the designated authority.• Obtain informed consent/releases for identifiable interview subjects and creator participation wherever required. Respect privacy, religious practice, restricted areas, children’s safeguarding and dignity of pilgrims.• Secure appropriate licences/releases for music, stock footage, fonts, graphics, photographs and third-party materials. Deliverables must be free of unlicensed assets and must not infringe third-party rights.• The District Authority shall retain approval control over official communications, publication timing, logos/branding, spokesperson bytes and crisis-related content. The agency shall promptly correct, archive or remove content when instructed.• Maintain secure access to official accounts using role-based permissions and multi-factor authentication where supported. Passwords and credentials shall not be embedded in reports or shared through unsecured channels.• Follow applicable government instructions, platform policies, copyright/privacy requirements, information-security practices and relevant laws in force during the assignment. |
| 4 | Analytics, Measurement & Reporting• Submit a baseline and campaign measurement framework with clearly defined KPIs such as reach, impressions, unique viewers where available, video starts, qualified views, average watch time, completion/retention, engagement rate, click-through rate, referral sessions and creator-level outcomes.• Use a consistent KPI dictionary and calculation methodology; distinguish organic distribution, paid amplification, creator-reported metrics and platform-native analytics.• Provide periodic dashboards and concise narrative reports identifying top-performing content, audience response, regional/language patterns, frequently asked questions, emerging issues and optimisation actions.• At campaign close, submit a consolidated report with content inventory, publication URLs, spend summary for approved paid media, creator-wise performance, live-stream statistics (if any), asset handover status, learnings and recommendations. |
| 5 | Coordination, Deployment & Operational Readiness• Nominate a project lead and designated leads for editorial/social operations, field production, live-streaming, creator coordination, post-production and analytics. Provide a contact and escalation matrix.• Submit a deployment plan showing crew strength, shift roster, equipment list, battery/media-card/storage plan, data-transfer method, backup arrangements and contingency measures for weather, crowd density, power/network disruption and schedule changes.• Attend coordination meetings and briefings as required; obtain location access, interview permissions and operational clearances through the prescribed authority.• Maintain field safety, crowd-sensitive movement, equipment security and respectful conduct around rituals and public facilities. Production must not obstruct emergency routes, queues, officials or pilgrim movement. |
| 6 | Creative Asset Handover & Documentation• Supply final approved creatives and exports in the requested resolutions/formats, along with selected original photographs, original video files and project/source files as specified in the approved deliverable matrix.• Provide a content register containing asset ID, date/time, location, subject/event, format, duration, language, platform, approval status, publication URL and rights/consent notes where applicable.• Organise media by phase/date/location/content category and deliver via the storage/transfer method approved by the District Authority. Confirm receipt and integrity of transferred files.• All project deliverables created specifically under the assignment, and the usage/licensing rights applicable to them, shall be governed by the final tender/contract terms. Any third-party or creator content with limited usage rights must be +B18:B19clearly itemised Please Enable Macros to View BoQ information |
AI Tender Summary
Tender Timeline
Oct 16, 2026
11:30 IST
Tender Published
Tender notice published.
CompletedOct 30, 2026
17:00 IST
Bid Submission Deadline
Online submission via eProcurement portal.
Upcoming · 1 dayNov 02, 2026
Bid Opening Date
Technical bids will be opened and evaluated.
Upcoming · 4 daysTender Documents
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