Tender For Digital, Social Media, Influencer Marketing & Video Content Development Gangasagar Mela 2027
Tender Value
Ref. Documents
Estimated cost
Bid Submission
29 Oct 2026
12 days left
EMD
50000
Bank guarantee accepted
Document Fee
Ref. Documents
Non-refundable
Tender Type
Online
Tender Overview
Organization
Tender ID
Competition Type
NCB
Bidding Type
Tender
Location / State
24 Paraganas South → West Bengal
EMD Exemption
Available
Quantity
Not Available
Website
Contact Person
Address
Project Description
Tender for Digital, Social Media, Influencer Marketing & Video Content Development Gangasagar Mela 2027
BOQ
| Sl. No. | Item Description |
| 1 | DIGITAL, SOCIAL MEDIA, INFLUENCER MARKETING & VIDEO CONTENT DEVELOPMENT GANGASAGAR MELA 2027 |
| 2 | Social Media Operations & Digital Media Activation• Operate and update official social media pages as directed, including content scheduling, captioning, hashtag governance, community moderation, inbox triage and escalation of grievances to the designated government team.• Prepare a platform-specific content matrix for Facebook, Instagram Reels/Stories, YouTube Shorts and long-form video, X posts/threads, WhatsApp Business and WhatsApp Channel, along with website-ready content.• Use audience segmentation, geo-contextual targeting, campaign tagging (UTM conventions), conversion/event taxonomy and channel attribution wherever technically available and authorised.• Implement social listening and sentiment-trend monitoring for public queries, recurring concerns and misinformation signals; provide a daily issue log and escalation register during the active Mela period.• Use paid media only against an approved media plan and budget. Submit proposed targeting, placements, frequency controls, brand-safety exclusions and performance objectives for approval before activation.• Maintain accessible content practices where feasible, including readable on-screen text, caption/subtitle files, high-contrast typography, descriptive copy and language variants as instructed. |
| 3 | Influencer, Creator & Travel-Vlogger Activation• Prepare a creator longlist and shortlist with platform, audience geography, language, audience demographics where available, average views, engagement-rate methodology, prior campaign examples, brand-safety review and proposed deliverables.• Undertake audience authenticity checks, including abnormal follower-growth patterns, suspicious engagement clusters, comment-quality review and other available fraud indicators; document limitations of third-party verification tools.• Pre-Mela creator assignments may cover historical and religious significance, journey planning, facilities and arrangements confirmed by the District Authority, cleanliness, sustainability and visitor preparedness.• During-Mela assignments may include approved on-ground vlogs, live sessions, interviews with willing devotees/officials, facility walkthroughs and short-form reports. Access to restricted or sensitive areas shall not be presumed and must be separately authorised.• Post-Mela assignments may include experience recaps, destination narratives, approved highlights and responsible-tourism messaging.• All creator content shall be governed by written briefs, deliverable schedules, disclosure requirements, consent/release documentation, usage rights, correction/takedown clauses and a documented approval workflow. Paid or materially incentivised collaborations must carry legally/platform-compliant disclosures.• Creator deliverables may include reels/shorts, long-form vlogs, Stories, still posts, live appearances, interview bytes and raw/clean masters where contractually agreed. The final number, creator tiers, language mix, posting dates and usage period shall be fixed in the approved campaign plan.• Provide creator-wise tracking links or campaign codes where appropriate, publication URLs, screenshots/archives, reach, views, watch time, retention, engagement, audience geography and other available platform insights. Report organic and paid results separately. |
| 4 | Digital & Video Content Development – Technical Production Standards4.1 Camera, Optics & Stabilisation• Cinema-grade or professional full-frame/Super 35 digital cinema cameras capable of 4K UHD capture at a minimum of 10-bit 4:2:2 recording; RAW or high-bitrate intraframe acquisition to be used for designated hero films/interviews where suitable.• Professional 4K broadcast/video cameras for event coverage and live production, with timecode synchronisation and appropriate SDI/HDMI output as required by the approved workflow.• Interchangeable fast prime and professional zoom lenses covering wide, standard, telephoto and low-light focal lengths; lens selection shall support controlled depth of field, low-light capture and distant subject isolation.• Three-axis motorised gimbals, fluid-head tripods, monopods, shoulder rigs and vibration-control accessories for stable movement and long-duration coverage.• High-frame-rate capture capability for selected slow-motion sequences, with frame rates selected according to the creative brief and final delivery frame rate.4.2 Aerial, Elevated & Specialised Capture• Professional aerial cinematography may be proposed for approved establishing shots and geographic context, using suitable stabilised camera payloads and high-resolution recording. Drone operations are strictly conditional on applicable DGCA/Digital Sky requirements, airspace restrictions, local permissions, crowd-safety conditions and written clearance; no flight shall be undertaken without all requisite approvals.• Where aerial operation is prohibited or impractical, propose lawful alternatives such as elevated fixed viewpoints, authorised rooftops, long-lens coverage or licensed stock/archival material approved by the District Authority.• Use monopod/long-lens systems, compact run-and-gun rigs and discreet camera configurations in dense public areas to minimise obstruction and risk.4.3 Audio, Lighting & Live Transmission• Professional wireless lavalier and handheld microphone systems, shotgun microphones, wind protection, field recorders and monitored dual-system audio capture for interviews and ambient sound.• Portable bi-colour/RGB LED lighting, diffusers, reflectors, battery systems and controlled fill lighting for interviews and low-light setups, deployed without impeding public movement or ritual activities.• For live streaming, provide a suitable multi-camera switching/encoding workflow, graphics/lower-thirds, audio mixing, confidence monitoring, bonded cellular or equivalent resilient connectivity where feasible, backup network paths and local recording.• Conduct pre-event signal tests, bitrate/latency checks, platform stream validation and contingency rehearsals. Live-stream quality shall be subject to actual network availability, platform constraints and site conditions.4.4 Post-Production, Colour, Sound & Deliverables• Non-linear editing workflow with proxy/offline-online conform capability, colour-managed finishing, shot stabilisation, noise reduction, audio cleanup, mix/mastering, graphics compositing, motion typography and versioning.• Use colour grading appropriate to factual documentary and public-information content; maintain natural skin tones, legible graphics and consistent visual identity. Avoid manipulative editing of official statements or sensitive incidents.• Deliver final video masters in H.264/H.265 MP4 and, where specified, high-quality mezzanine formats such as ProRes or DNxHR; provide separate clean masters, caption/subtitle files and audio stems where included in the approved deliverable matrix.• Prepare platform-specific aspect ratios including 16:9, 9:16 and 1:1/4:5 as required, with safe-zone-aware titles, subtitles, thumbnails, end cards and compression settings.• Maintain at least two verified copies of captured media during production, with a structured folder hierarchy, file naming convention, metadata logging, checksum verification where supported and secure handover. |
| 5 | Mandatory Content Categories & Indicative Deliverables• Pre-Mela preparation photography and video documentation, including approved infrastructure, facilities, route information and readiness updates.• Minimum 100 edited video assets for Facebook/social distribution across pre-Mela, during-Mela and post-Mela phases, subject to the approved definition of a separate deliverable.• Minimum 100 YouTube video uploads/assets covering preparation, key events and post-event documentation, with titles, descriptions, thumbnails, metadata and subtitles/captions as directed. Short-form versions may be cross-published where approved; duplicate cross-posts should be separately identified in the report.• Press conference teasers, short videos, presentation decks, briefing visuals, media bytes and press-release-support assets.• Historical and religious significance explainers; travel and visitor information; pilgrim facilities; safety/security; cleanliness; infrastructure; accessibility; waste management/recycling; sustainability and approved innovative initiatives.• Photo stories, individual high-resolution photographs, curated albums, ritual documentation, visitor experiences, interviews and official bytes.• Live-stream coverage on YouTube and other approved platforms, subject to connectivity, permissions and platform requirements.• Digital photography/photography contest assets, including promotional creatives, submission guidance and approved highlights, if instructed.• Approved radio/audio or other media activation material, including fact-led scripts and short audio capsules. Any station/brand named in a previous-year plan shall be reconfirmed by the District Authority for 2027.• All approved content in required language variants, including Bengali, Hindi and English where directed, with proofreading and consistent transliteration of names/places. |
| 6 | Content Governance, Accuracy, Rights & Public Safety• No unverified claims, unapproved statistics, speculative operational updates or misleading representations shall be published. Official data, routes, schedules, facilities and emergency information must be validated by the designated authority.• Obtain informed consent/releases for identifiable interview subjects and creator participation wherever required. Respect privacy, religious practice, restricted areas, children’s safeguarding and dignity of pilgrims.• Secure appropriate licences/releases for music, stock footage, fonts, graphics, photographs and third-party materials. Deliverables must be free of unlicensed assets and must not infringe third-party rights.• The District Authority shall retain approval control over official communications, publication timing, logos/branding, spokesperson bytes and crisis-related content. The agency shall promptly correct, archive or remove content when instructed.• Maintain secure access to official accounts using role-based permissions and multi-factor authentication where supported. Passwords and credentials shall not be embedded in reports or shared through unsecured channels.• Follow applicable government instructions, platform policies, copyright/privacy requirements, information-security practices and relevant laws in force during the assignment. |
| 7 | Analytics, Measurement & Reporting• Submit a baseline and campaign measurement framework with clearly defined KPIs such as reach, impressions, unique viewers where available, video starts, qualified views, average watch time, completion/retention, engagement rate, click-through rate, referral sessions and creator-level outcomes.• Use a consistent KPI dictionary and calculation methodology; distinguish organic distribution, paid amplification, creator-reported metrics and platform-native analytics.• Provide periodic dashboards and concise narrative reports identifying top-performing content, audience response, regional/language patterns, frequently asked questions, emerging issues and optimisation actions.• At campaign close, submit a consolidated report with content inventory, publication URLs, spend summary for approved paid media, creator-wise performance, live-stream statistics, asset handover status, learnings and recommendations. |
| 8 | Coordination, Deployment & Operational Readiness• Nominate a project lead and designated leads for editorial/social operations, field production, live-streaming, creator coordination, post-production and analytics. Provide a contact and escalation matrix.• Submit a deployment plan showing crew strength, shift roster, equipment list, battery/media-card/storage plan, data-transfer method, backup arrangements and contingency measures for weather, crowd density, power/network disruption and schedule changes.• Attend coordination meetings and briefings as required; obtain location access, interview permissions and operational clearances through the prescribed authority.• Maintain field safety, crowd-sensitive movement, equipment security and respectful conduct around rituals and public facilities. Production must not obstruct emergency routes, queues, officials or pilgrim movement. |
| 9 | Digital Asset Handover & Documentation• Supply final approved creatives and exports in the requested resolutions/formats, along with selected original photographs, original video files and project/source files as specified in the approved deliverable matrix.• Provide a content register containing asset ID, date/time, location, subject/event, format, duration, language, platform, approval status, publication URL and rights/consent notes where applicable.• Organise media by phase/date/location/content category and deliver via the storage/transfer method approved by the District Authority. Confirm receipt and integrity of transferred files.• All project deliverables created specifically under the assignment, and the usage/licensing rights applicable to them, shall be governed by the final tender/contract terms. Any third-party or creator content with limited usage rights must be clearly itemised. Please Enable Macros to View BoQ information |
AI Tender Summary
Tender Timeline
Oct 15, 2026
11:30 IST
Tender Published
Tender notice published.
CompletedOct 29, 2026
17:00 IST
Bid Submission Deadline
Online submission via eProcurement portal.
Upcoming · 12 daysOct 31, 2026
Bid Opening Date
Technical bids will be opened and evaluated.
Upcoming · 14 daysTender Documents
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