Tender For Selection Of Agency For Digital And Social Media C Aign For West Bengal Tourism
Tender Value
Ref. Documents
Estimated cost
Bid Submission
31 Jul 2026
0 days left
EMD
3 Lakhs
Bank guarantee accepted
Document Fee
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Non-refundable
Tender Type
Online
Tender Overview
Organization
Tender ID
Competition Type
NCB
Bidding Type
Tender
Location / State
Kolkata → West Bengal
EMD Exemption
Not Available
Quantity
Not Available
Website
Contact Person
Address
Project Description
Tender for Selection Of Agency For Digital And Social Media C Aign For West Bengal Tourism
Corrigendum
| Sr No | Corrigendum Date | Corrigendum | Type | New Submission Date |
|---|---|---|---|---|
| 1 | 08-Jul-2026 | Corrigendum | Other | 31-Jul-2026 |
BOQ
| Sl. No. | Item Description |
| 1 | Social Media Handler [All the content on each platform (i.e. Facebook, X-Handle, Instagram and YouTube) will be finalized with due consultation and approval from the competent authority of this department.] Bidders are reqested to quote per month rate for below mentioned scope |
| 2 | Facebook Activities: 30 Posts Per Month + Event Page Creation (10 Posts must be Audio Visual and 20 Static Posts) |
| 3 | Xhandle Activities: 30 Posts Per Month (10 Posts must be Audio Visual and 20 Static Posts ) |
| 4 | Instagram Activities: 30 Posts Per Month (10 Posts must be Audio Visual and 20 Static Posts) |
| 5 | YouTube Activities: 10 Posts Per month |
| 6 | Answering queries & Handling damaging content for Facebook, X-Handle, Instagram, and YouTube |
| 7 | Social Media Services - Strategy Development, Targeting, Analytics, Optimisation, Reporting and Boosting |
| 8 | Facebook and Instagram |
| 9 | YouTube |
| 10 | Online Reputation Management |
| 11 | Facebook and Instagram |
| 12 | YouTube |
| 13 | Deliverables |
| 14 | Facebook Post and Instagram: Atleast 45 Lakh Impressions in total in 1 month (i.e. 1.5 lac / Day) |
| 15 | Video on Facebook and Instagram: Atleast 500,000 Video Views in total 1 month and ensure 4% Engagement per month |
| 16 | Video on Facebook and Instagram: Atleast 40,000 Engagement per month |
| 17 | Video on YouTube for West Bengal: Atleast 1 Lakh True Views per month |
| 18 | Video on YouTube for Pan India: Atleast 1 Lakh True Views per month |
| 19 | Video on YouTube for International Market: Atleast 1 Lakh True Views per month |
| 20 | Content Development and Boosting for Major Events |
| 21 | Content development for all the posts across Social Media Platform & also for all major events like Durga Puja, Kolkata Christmas Festival, Gangasagar Mela, Bishnupur Music Festival etc. and other contemporary subjects related to the publicity and promotion of West Bengal Tourism & West Bengal Tourism Development Corporation |
| 22 | 480 Raw Images (i.e. 20 Raw Images per month for entire campaign period of two (02) years) plus 120 Raw Images for different Fairs and Festivals like Red Road Carnival, Christmas Festival, Bishnupur Music Festival etc. Total Nos of Raw Images at least 600 for entire campaign period of two (02) years |
| 23 | 240 Raw Videos (i.e. 10 Raw Videos per month for entire campaign period of two (02) years) plus 60 Raw Videos for different Fairs and Festivals like Red Road Carnival, Christmas Festival, Bishnupur Music Festival etc. Total Nos of Raw Videos at least 300 for entire campaign period of two (02) years |
| 24 | Digital Media Consultant |
| 25 | Digital Media Consultantion charges per month including Influencer management (Travel Influencer, Relevant Publisher Advisor, Important News Network Suggestions, Inportant Third Party Pages, Relevant Short Video Platforms) Please Enable Macros to View BoQ information |
AI Tender Summary
Tender Timeline
Jul 08, 2026
11:30 IST
Tender Published
Tender notice published.
Completed
Jul 31, 2026
18:00 IST
Corrigendum-1 Issued
Clarifications on tender conditions and amendments issued.
TodayJul 31, 2026
17:00 IST
Bid Submission Deadline
Online submission via eProcurement portal.
TodayTender Documents
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