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| 1 | 1.1 Platforms |
| 2 | The campaign shall be executed across: |
| 3 | Meta Platforms (Facebook & Instagram) |
| 4 | Google Platforms (Search, Display, YouTube, etc.) |
| 5 | X (formerly Twitter) |
| 6 | Any additional platforms as directed by the Department |
| 7 | Media Planning |
| 8 | Develop detailed media plans aligned with campaign objectives |
| 9 | Identify target audiences (age, geography, socio-economic segments, interests) |
| 10 | Platform-wise budget allocation strategy |
| 11 | Campaign calendar with phased rollouts |
| 12 | Campaign Execution |
| 13 | Creation and management of ad accounts (if required) |
| 14 | Deployment of campaigns across selected platforms |
| 15 | Implementation of formats including: |
| 16 | Display ads |
| 17 | Video ads |
| 18 | Carousel ads |
| 19 | Search ads |
| 20 | Sponsored posts |
| 21 | Optimization & Performance Management |
| 22 | Continuous monitoring of campaigns |
| 23 | Optimization based on: |
| 24 | CPM (Cost Per Thousand Impressions) |
| 25 | CPC (Cost Per Click) |
| 26 | CTR (Click Through Rate) |
| 27 | Engagement rates |
| 28 | A/B testing of creatives and messaging |
| 29 | Audience refinement and retargeting |
| 30 | Reporting & Analytics |
| 31 | Submission of monthly performance reports including: |
| 32 | Platform-wise expenditure |
| 33 | Reach, impressions, engagement |
| 34 | Clicks and conversions |
| 35 | Cost efficiency metrics |
| 36 | Insights and recommendations for improvement |
| 37 | 1.1 Campaign Strategy & Conceptualization |
| 38 | Understanding departmental communication objectives |
| 39 | Development of campaign themes and messaging frameworks |
| 40 | Preparation of communication strategies for different target groups |
| 41 | Creation of monthly/quarterly content calendars |
| 42 | 1.2 Content Development & Copywriting |
| 43 | Drafting of: |
| 44 | Ad copies |
| 45 | Social media captions |
| 46 | Campaign slogans and taglines |
| 47 | Informational content on schemes and policies |
| 48 | Multi-language content development (English, Konkani, Marathi, Hindi as required) |
| 49 | 1.3 Designing & Creative Development |
| 50 | Creation of: |
| 51 | Static creatives (banners, posters, infographics) |
| 52 | Social media posts (platform-specific formats) |
| 53 | GIFs and motion creatives |
| 54 | Ensuring: |
| 55 | Brand consistency |
| 56 | Compliance with government communication guidelines |
| 57 | Adaptation for different digital platforms |
| 58 | 1.4 Script Writing & Storyboarding |
| 59 | Development of scripts for: |
| 60 | Video advertisements |
| 61 | Explainer videos |
| 62 | Public awareness campaigns |
| 63 | Creation of detailed storyboards prior to production |
| 64 | 1.5 Video Production |
| 65 | Production of: |
| 66 | Short-form videos (Reels, Shorts, Ads) |
| 67 | Long-form videos (documentaries, case studies, testimonials) |
| 68 | Responsibilities include: |
| 69 | Shooting (indoor/outdoor) |
| 70 | Direction and production management |
| 71 | Use of professional equipment, including drone (if required) |
| 72 | 1.6 Photography |
| 73 | Professional photography of: |
| 74 | Government events |
| 75 | Infrastructure projects |
| 76 | Beneficiaries and success stories |
| 77 | Image processing and editing |
| 78 | 1.7 Voice Over & Audio Production |
| 79 | Recording of voice-overs in multiple languages |
| 80 | Background music and sound design |
| 81 | Audio enhancement and mastering |
| 82 | 1.8 Editing & Post-Production |
| 83 | Video editing and compilation |
| 84 | Motion graphics and animation |
| 85 | Subtitling and localization |
| 86 | Color correction and grading |
| 87 | 1.9 Content Adaptation & Versioning |
| 88 | Resizing and reformatting content for different platforms |
| 89 | Creation of multiple versions for A/B testing |
| 90 | Localization for regional audiences |
| 91 | 1.10 Coordination & Resource Management |
| 92 | Engagement of freelancers or specialized vendors where required |
| 93 | Managing production timelines |
| 94 | Ensuring quality control and timely delivery |
| 95 | 1.11 Qualified Deployment |
| 96 | The agency shall deployed dedicated team of personnel at Agency’s office a qualified team including: |
| 97 | Campaign Manager |
| 98 | Digital Media Planner |
| 99 | Graphic Designers |
| 100 | Content Writers |
| 101 | Video Editors |
| 102 | Social Media Strategists |
| 103 | 1.12 Management Charges |
| 104 | The agency shall quote detailed management charges covering: |
| 105 | Creative development |
| 106 | Production services |
| 107 | Resource deployment |
| 108 | Project management Please Enable Macros to View BoQ information |
