|
| 1 | Door-to-door awareness campaigns/ home visits |
| 2 | Housholds/Residentail Area/NGO/RWA/Public Places Group Meetings |
| 3 | Preparation, printing and dissemination of manuals/ compendiums, coffee table books, newsletters, etc. documenting best practices that can facilitate knowledge sharing |
| 4 | Wall paintings/ graffiti art/ on Swachhata themes (Providing and applying plastic emulsion paint of approved quality, colour and shade to Bd new surface in three coats including scaffolding, preparing the surface. (excluding primer Num coat) etc. complete. Creative and asthetic Design of SBM Messages) |
| 5 | Monthly Conducting Training, Capacity Building (1.Swachhta Brand Amabasador2. Swachhta Champion3. Sanitary Worker4. ULB Staff) |
| 6 | Conducting competition (Swachh Ward Competition2. Swachh School3. Swachh RWA4. Swach Hotel etc.) |
| 7 | Incentive mechanism/ award programs for citizens/Houshold/Institutes/organization/SHG to sustain Swachh behavior change on Segeragation (Survey, Evaluation and Faliciation) (Home Composting Kit) |
| 8 | On ground activation program on important celebratory days of the year |
| 9 | Mid Media 2.01 Dissemination of Audio spots on community radio driven |
| 10 | SBM awreness Post promotion on various Digital and Social Media Platform, regular posting schedule across all major platforms (Facebook, Twitter, Instagram, LinkedIn). |
| 11 | Pathnatya ar Public Places on SBM theme |
| 12 | Printing and distribution of merchandise such as face masks, jute bags, umbrellas, caps, and wristbands with important messaging (only in specific events/ meetings, exhibitions, etc.) |
| 13 | Digital media –10% 3.01 Swachh Talks – Monthly thematic webinar series |
| 14 | Development and dissemination of podcasts/ mobisodes/ bulk SMS/ WhatsApp/ local apps for engaging local champions etc. |
| 15 | Mass media –10% 4.01 Dissemination of Audio Spots on All India Radio, video spots on national TV, print advertisements in national media |
| 16 | Development of print, audio and video collaterals,Short Film |
| 17 | ICT Initiatives –10% 5.01 Development of City Based Application |
| 18 | CB - Hiring SBM-U City Managers for augmenting internal human resources |
| 19 | CB - Conducting skill gap assessment, development of skill development training modules. |
| 20 | CB - Procuring vendors/agencies for conducting workshops, lectures, |
| 21 | CB - Procuring vendors/agencies for exposure visits, etc. |
