|
| 1 | Inter-Personal Communication (IPC) 40 % |
| 2 | Door-to-door awareness campaigns/ home visits etc complete |
| 3 | Housholds/Residentail Area/NGO/RWA/Public Places Group Meetings etc complete |
| 4 | Preparation, printing and dissemination of manuals/ compendiums, coffee table books, newsletters, etc. documenting best practices that can facilitate knowledge sharing etc complete |
| 5 | Wall paintings/ graffiti art/ on Swachhata themes (Providing and applying plastic emulsion paint of approved quality, colour and shade to Bd new surface in three coats including scaffolding, preparing the surface. (excluding primer Num coat) etc. complete. Creative and asthetic Design of SBM Messages) etc complete |
| 6 | Monthly Conducting Training, Capacity Building Swachhta Brand AmabasadorSwachhta ChampionSanitary WorkerULB Staff) |
| 7 | Conducting competition (Swachh Ward CompetitionSwachh SchoolSwachh RWA Swach Hotel etc.) etc complete |
| 8 | Incentive mechanism/ award programs for citizens/Houshold/Institutes/organization/SHG to sustain Swachh behavior change on Segeragation (Survey, Evaluation and Faliciation) (Home Composting Kit) |
| 9 | On ground activation program on important celebratory days of the year |
| 10 | Mid media 30 % |
| 11 | Dissemination of Audio spots on community radio driven |
| 12 | SBM awreness Post promotion on various Digital and Social Media Platform, regular posting schedule across all major platforms (Facebook, Twitter, Instagram, LinkedIn). |
| 13 | Pathnatya ar Public Places on SBM theme |
| 14 | Printing and distribution of merchandise such as face masks, jute bags, umbrellas, caps, and wristbands with important messaging (only in specific events/ meetings, exhibitions, etc.) |
| 15 | Digital media 10 % |
| 16 | Swachh Talks – Monthly thematic webinar series |
| 17 | Development and dissemination of podcasts/ mobisodes/ bulk SMS/ WhatsApp/ local apps for engaging local champions etc. |
| 18 | Mass media 10 % |
| 19 | Dissemination of Audio Spots on All India Radio, video spots on national TV, print advertisements in national media |
| 20 | Development of print, audio and video collaterals,Short Film |
| 21 | ICT Initiatives10 % |
| 22 | Development of City Based Application |
| 23 | CB |
| 24 | CB - Hiring SBM-U City Managers for augmenting internal human resources |
| 25 | CB - Conducting skill gap assessment, development of skill development training modules. |
| 26 | CB - Procuring vendors/agencies for conducting workshops, lectures, |
| 27 | CB - Procuring vendors/agencies for exposure visits, etc. |
