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| 1 | Social Media Handler [All the content on each platform (i.e. Facebook, X-Handle, Instagram and YouTube) will be finalized with due consultation and approval from the competent authority of this department.] Bidders are reqested to quote per month rate for below mentioned scope |
| 2 | Facebook Activities: 45-50 Posts Per Month + Event Page Creation (15-20 Posts must be Audio Visual and 30 Static Posts ) |
| 3 | Xhandle Activities: 35-40 Posts Per Month (10-15 Posts must be Audio Visual and 25-30 Static Posts ) |
| 4 | Instagram Activities: 45-50 Posts Per Month (15-20 Posts must be Audio Visual and 30 Static Posts) |
| 5 | YouTube Activities: 10-15 Posts Per month |
| 6 | Answering queries & Handling damaging content for Facebook, X-Handle, Instagram, and YouTube |
| 7 | Social Media Services - Strategy Development, Targeting, Analytics, Optimisation & Reporting |
| 8 | Facebook and Instagram |
| 9 | YouTube |
| 10 | Online Reputation Management |
| 11 | Facebook and Instagram |
| 12 | YouTube |
| 13 | Deliverables |
| 14 | Facebook Post and Instagram: Atleast 45 Lakh Impressions in total in 1 month (i.e. 1.5 lac / Day) |
| 15 | Video on Facebook and Instagram: Atleast 500,000 Video Views in total 1 month |
| 16 | Video on Facebook and Instagram: Atleast 40,000 Engagement per month |
| 17 | Video on YouTube for West Bengal: Atleast 1 Lakh True Views |
| 18 | Video on YouTube for Pan India: Atleast 1 Lakh True Views |
| 19 | Video on YouTube for International Market: Atleast 1 Lakh True Views |
| 20 | Content Development and Boosting for Major Events |
| 21 | Content development for all the posts across Social Media Platform & also for all major events like Durga Puja. Red Road Carnival, Kolkata Christmas Festival, Gangasagar Mela, Bishnupur Music Festival etc. and other contemporary subjects related to the publicity and promotion of West Bengal Tourism & West Bengal Tourism Development Corporation |
| 22 | Atleast 720 Raw images and 480 Raw videos of all the destination/ events etc. needs to be generated by the selected agency for the entire campaign period of 02 years |
| 23 | Digital Media Consultant |
| 24 | Digital Media Consultantion charges per month |
