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| 1 | A) Strategy planning:PR activities throughout the contract period and Monitoring the progress and effectiveness of PR activities for all Geographical Areas of MNGLFrequency of Activity- Monthly(Continous basis)Deliverables:As per scope of workB) Content CreationPreparing & representing information/scenario to MNGL\"s audience in catchy/ creative forms for all Geographical Areas of MNGLFrequency of Activity- Monthly (Continous basis)Deliverables:As per scope of work C)Media Monitoring, maintaining relationships with media personnel & Social Media ManagementDaily media monitoring and news relevant to the Company including key developments in the industry and Govt. Policies along with providing a comprehensive media list for all geographical areas of MNGL. In case of negative articles/news about the company in media, creation of counter data/details and publishing the same in the media to build and maintain positive image.Frequency of Activity- Daily Deliverables:As per scope of work D) Media workshops and Training sessions Media Orientation and crisismedia handling programme for all Geographical Areas of MNGLa) Crisis Preparedness Training for Employees -Frequency of Activity-12 in yearb) Crisis Preparedness and Media Orientation Programme for Senior Management -Frequency of Activity-One in yearDeliverables:As per scope of work |
| 2 | Press Conference / Briefing / Events:Providing company collaterals & updating the media about latest developments of MNGL. Deliverables: Company Profile, Fact sheets, FAQs, Other talk points relevant to company collateral (As per scope of work) |
| 3 | Press Releases Management:Dissemination of Press Release and ensuring visible coverage in prominent dailies and other media. The Press Release will focus on as mentioned.(One press release includes : in top selling 3 dailies in English & 3 in vernacular minimum)Deliverables: a) Drafting and sending Press Release/Articles on following based on inputs from MNGL -New developments,New campaigns,Major Announcements, New signings ,New activations, Advocacy articles about pollution caused by polluting industries (especially usingSolid fuels such as Coal, FO etc.)b) Providing visible coverage of all marketing & Safety related programs initiated by MNGL.c)Dissemination of information required by all the media houses.d)Advising on important visits & events to enhance image building.(As per Scope of work) |
| 4 | Relationship building meetings:Engagement and Bridge building meetings with mediaDeliverables: Key spokesperson / players to update the media on the latest developments / Initiatives (As per scope of work) |
| 5 | Relationship building meetings:Engagement and Bridge building meetings with mediaDeliverables: At least two media analyst from top financial publications (As per scope of work) |
| 6 | Relationship building meetings:Engagement and Bridge building meetings with mediaDeliverables: Getting the spokesperson on Panel Discussion on Electronic media/ digitalmedium(national & regional)(As per scope of work) |
| 7 | Interviews:OrganizingOne onOne Interviews with prominent media houses. Deliverables: With top leaders of MNGL to echo vision and advocacy programs of MNGL. (Develop talking points for management and employees, as required ) (As per Scope of work) |
| 8 | Interviews:OrganizingOne onOne Interviews with prominent media houses. Deliverables: Pitching profile interviews for magazine Interviews in print & electronic media. (national + Regional) ( Modify & suggest better inputs during interviews & do all the prep work) (As per Scope of work) |
| 9 | Crisis ManagementPre-empting a potential crisis and recommend on course of action. (As and when there is a crisis situation)Deliverables: PR support and assistance duringcrisis management to identify facts, categorize gravity of the issue and describe operational measures andto communicatereal-time basis across all traditional and social media channels to protect MNGL\"s brand. Manage local media ,Protectbrand MNGL, Assist with crisis communication as required in Crisis/Disaster control management with the media. (As per Scope of work) |
| 10 | Industry Stories:MNGL\"s knowledge sharing for and Initiation of industry stories and features (As and when the opportunity arises)Deliverables: Initiation of industry stories and features, Multimedia Development & Visual Storytelling(As per scope of work) |
| 11 | Other activities:(As and when required)Deliverables: Seek opportunities for sponsorship and advertising (As per scope of work) |
| 12 | Other activities(As and when required)Deliverables: Pitching for awards to different publications, different magazines, and different electronic media functions (As per scope of work) |
| 13 | Other activities(As and when required)Deliverables: Yearly booklet, newsletter highlighting company & employee growth & excellence (As per scope of work) |
