Selection Of Category I Branding And Advertising Agency Selection Of Category I Branding And Advertising Agency For Department Of Tourism , Government Of Kerala

Tender Notice

25749626
Corrigendum : Selection Of Category I Branding And Advertising Agency Selection Of Category I Branding And Advertising Agency For Department Of Tourism , Government Of Kerala
Indian
Kerala
23-10-2020
03-11-2020
04-11-2020

Tender Details

Selection Of Category I Branding And Advertising Agency Selection Of Category I Branding And Advertising Agency For Department Of Tourism , Government Of Kerala

Corrigendum Details

Sr No CorrigendumDate Corrignedum CorrigendumType NewSubmissionDate
1 22-Oct-202 Updated BoQ and Instructions Other 28-10-2020
2 23-Oct-202 Date Extension Date 03-11-2020

Key Value

Document Fees
Refer document
EMD
INR 150000.00 /-
Tender Value
Refer document

BOQ Items

Name of Work: Selection of Category I- Branding and Advertising Agency for Department of Tourism, Government of Kerala
Sl. No. Item Description Item Code / Make Quantity Units
1 1 Activity 1 – Logo and Branding (F1)
2 1.01 Logo and Branding Designing and Developing a Logo and Branding item1 1 Nos
3 1.02 Total (F1) item2 1 Nos
4 2 Activity 2 – Print Ad Campaign (F2)
5 2.01 Print Ad Campaign Designing and Developing a 3 Ad Print Campaign Layout . ( Photo shoot, image hiring, model charges etc. which will vary depending on location, talent used etc. needn’t be included) item5 1 Nos
6 2.02 Total (F2) item6 1 Nos
7 3 Activity 3 – Out Of Home Design (F3)
8 3.01 OOH Design Designing and Developing a Hoarding /OOH design of size 2m X 1 m. (Photo shoot, image hiring, model charges etc. which will vary depending on location,\n talent used etc. needn’t be included)\n item7 1 Nos
9 3.02 Total (F3) item8 1 Nos
10 4 Activity 4 – Online Banner Creative (F4)
11 4.01 Online Banner Ad Designing and Developing an Online Banner Ad of size \n728 x 90 Pixels \n item9 1 Nos
12 4.02 Total (F4) item10 1 Nos
13 5 Activity 5 – Brochure (F5)
14 5.01 Brochure Concept, Copy, Designing and Developing a 20 Page Brochure including cover\nSize: A4, Pictures: 20 Nos\n( For additional pages, rate will be calculated on a pro-rata basis. Photo shoot or\nHiring of specific theme-based images needn’t be included. ) item11 1 Nos
15 5.02 Total (F5) item12 1 Nos
16 6 Activity 6 – Calendar (F6)
17 6.01 Calendar Concept, Copy, Designing and Developing a 6 Page + 1 Cover Wall Calendar / Desktop Calendar\nSize: 42cm X 45cm/ 19cm X 20cm; Images: 13 Nos\n item13 1 Nos
18 6.02 Total (F6) item14 1 Nos
19 7 Activity 7 – TV Commercial (F7)
20 7.01 TV Commercial Concept and developing Script and Storyboard of a 60 Sec TV Commercial (Production charges and talent cost like Director Fees, Model Fees etc need not be included.) item15 1 Nos
21 7.02 Total (F7) item16 1 Nos
22 8 Activity 8 – Radio Spot (F8)
23 8.01 Radio Spot Concept and developing Script of a 60 Sec Radio Spot. (Production charges and talent cost like Music Director Fees, Sound Artist Fees etc need not be included.)\n\n item17 1 Nos
24 8.02 Total (F8) item18 1 Nos
25 9 Activity 9 – Social Media Content Post (F9)
26 9.01 Social Media Content Post A. Concept, Developing content and designing a Social Media Post in English with unique images of Destinations/Attractions item19 1 Nos
27 9.02 B. Concept, Developing content and designing a Social Media Post in any language other than English with unique images of Destinations/Attractions item20 1 Nos
28 9.03 Total (F9) item21 1 Nos
29 10 Activity10–Social Media Management (F10)
30 10.01 Social Media Monitoring and Management 1. Brand Monitoring Monitoring 25 relevant keywords and intervening at suitable areas to amplify positive sentiment and manage negative sentiment item22 1 Nos
31 10.02 2 . Management of Social Media Channels (English) Upkeep of all social media channels with correct information, monitoring of comments and messages, interacting with fans and followers, amplifying of positive brand content, analyzing performance and engagement matrices for all platforms, including…\na)Facebook\nb) Twitter\nc)Instagram\nd)Pinterest\ne)LinkedIn\nf) Any new platform that the Department may decide to join\n item23 1 Nos
32 10.03 3. Management of Social Media Channels (other than English) Upkeep and maintenance of social media channels mainly Facebook, Twitter, Instagram in languages other than English (Up to 10 languages) item24 1 Nos
33 10.04 4. Monthly Reports on Social Media Cost inclusive of producing monthly reports of entire activities/engagement item25 1 Nos
34 10.05 Total Monthly Cost (F10) item26 1 Nos
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