Name of Work: Request for Proposal for “Creative & Social Media Agency”
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Facebook'and whatsapp a. ideation and execution of creative and content strategy b. Daily Post designing and execution in reference to Social Media Calendar c. Teams will also work closely for designing campaigns once a month with channel partners like World Bank / UNICEF etc. d. Design different creatives including carousel, GIF’s , Video Banners(\nAs required), Cover Photos – One a month as per campaign themes e. Facebook monthly posts may go upto 50. f. Run UGC Post and Contest Post once a month and drive fan acquisition and engagement rates. g. Manage Post comments, query management and responses on a daily basis. h. Manage additional pages: Agent Page / Awareness Pages and constantly engage with audience.\ni. Manage Performance Marketing (If required) j. Post campaign post/images\nk. Capturing user behaviour, interests and optimizing digital advertising campaigns whenever launched.\n\nTwitter:- a. Managing Content and Ideation for Twitter and designing separate content daily on the handle b. Manage Tweets Daily with micro tweeting excluding complaints/ grievances c. Manage monthly Campaigns separately as per the calendar d. Manage exclusive campaigns on Twitter per month and tweets per month. e. Manage Performance Marketing (If required) f. Monthly Reporting and Competition Benchmarking g. Manage PM Poshan Abhiyan scheme post / images and complaints h. Live Events coverage to be managed in-house i. Capturing user behaviour, interests and optimizing digital advertising campaigns whenever launched.\n\nYoutube:- a. Create a Video Strategy for You Tube channel b. Curate Video Content and Manage Posting and maintaining YouTube channel c. Grow the current base on YouTube with engagement and video engagement activities d. Manage channel communication on YouTube and ensure monthly followers growth and engagement numbers e. Manage descriptions, tagging and video titling with uploads f. Manage 2 scripts, story boarding and designing month on month g. Create animated videos per month and In house shoot per month as required h. Manage Videos of Stakeholders, Conducting in-house interview content and manage videos i. Monitor comments and response management j. Manage paid media & engagement k. Capturing user behaviour, interests and optimizing digital advertising campaigns whenever launched.\n\nInstagram a. In tandem to Facebook content and designing strategy , manage the Instagram Calendar b. Manage Instagram Stories and Posting up to 45 per month c. Plan and execute at least one campaign a month d. Manage Sponsored, performance post e. Design Visually appealing creative formats on Instagram and stories f. Grow, Engage and Manage followers g. Manage paid media & engagement h. Use videos, gifs and images with relevant content and hash tags i. Capturing user behaviour, interests and optimizing digital advertising campaigns whenever launched
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