Bids Are Invited For Hiring A Company Specializing In An Advertising Agency For The Provision Of Institutional Communication Services, According To Specifications In The Term Of Reference, In Compliance With The Needs Of The Secretariats And Sectors Linked To The Simonesia/Mg City Hall.
Bids Are Invited For Hiring A Company Specializing In An Advertising Agency For The Provision Of Institutional Communication Services, According To Specifications In The Term Of Reference, In Compliance With The Needs Of The Secretariats And Sectors Linked To The Simonesia/Mg City Hall.
Hiring Of Specialized Advertising Agency For The Provision Of Institutional Communication Services, Comprising: 1. Creation Of Scripts Development Of Creative And Strategic Scripts For Advertising And Institutional Pieces, Such As Videos, Radio Spots, Audiovisual Campaigns And Social Media, Observing The Appropriate Language To The Target Audience And The Objectives Of Public Administration. 2. Creation Of Journalistic And Institutional Texts Elaboration Of Content Written With Journalistic And Institutional Language For Use In Informative Bulletins, Press Release, Official Websites, Social Networks And Printed Materials, Focusing On Transparency, Clarity And Strengthening Of The Institutional Image Of The Public Agency. 3. Edition Of Video Editing And Finishing Of Institutional And Promotional Videos, Including Assembly, Cuts, Soundtrack Insertion, Subtitles, Visual Effects And Animations, Respecting The Visual Identity And Guidelines Of The Municipalitys Official Communication. 4. Capture Of Audiovisual Images Filming And Video Records Of Events, Actions And Institutional Campaigns, With Professional Equipment And Qualified Technical Team, Ensuring Technical Quality Of Sound And Image. 5. Aerial Image Capture Capture Of Images Through Drones Or Equivalent Equipment, Duly Regulated By Anac, For Air Coverage Of Events, Public Works, Administrative Actions And Other Records Of Institutional Interest. 6. Marketing Consulting Specialized In The Definition Of Institutional Communication And Marketing Strategies, With Analysis Of Target Audience, Channels Of Dissemination, Language And Approach, Aiming At Strengthening The Institutional Brand And Increasing Effectiveness In Communication With The Population. 7. Advertising Monitoring Monitoring And Management Of Developed Advertising Actions, With Suggestions For Improvement, Performance Analysis, Supplies
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