Tenders Are Invited For Development And Comprehensive Implementation Of An Image And Promotional Campaign Of A Wide Range, Aimed At Building And Strengthening The Recognition Of The Industry Center ...
Tenders Are Invited For Development And Comprehensive Implementation Of An Image And Promotional Campaign Of A Wide Range, Aimed At Building And Strengthening The Recognition Of The Industry Center ...
The Scope Of The Order Includes: 1. Development Of The Visual Identification System (Siw): 1.1. Creating A Coherent And Modern Visual Identification System, Including A Logo Design, Color Palette, Typography, Graphic Elements And Guidelines For Their Use In Various Media And Formats; 1.2. Preparation Of A Complete Package Of Visual Materials Enabling Consistent Visual Communication Of The Center For The Needs Of All Communication Channels. 2. Planning And Implementation Of The Information And Promotion Campaign: 2.1. Preparation And Implementation Of An Image Campaign Strategy, Focused On Raising The Centers Awareness And Promoting Its Educational Offer In The Area Of Robotics; 2.2. The Campaign Directed To Target Groups Designated By The Employer. 3. Implementation Of Promotional Activities As Part Of The Campaign: 3.1. Conducting Campaigns On The Internet, In Particular In Social Media (Facebook, Instagram, Linkedin, Youtube), Using Advertising Formats Adapted To The Specificity Of The Channel; 3.2. Production And Distribution Of Printed Materials Such As Posters, Leaflets, Brochures And Promotional Catalogs, In Accordance With The Developed Visual Identification System; 3.3. Production Of Promotional Walls And Roll-Up; 3.4. Production And Delivery Of Advertising Gadgets; 3.5. Production And Exposure Of Outdoor Advertising; 3.6. Production And Broadcast Of Promotional Radio Spots; 3.7. Preparation And Implementation Of Professional Advertising Films Promoting The Centers Activities, Its Educational Offer And Unique Competences. 4. Campaign Management And Monitoring: 4.1. Planning Promotional Activities Schedule; 4.2. Current Monitoring And Optimization Of Operations; 4.3. Preparation Of Reports Summarizing The Course And Effects Of The Campaign.
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