The Objective Is To Position The Utem Brand Against Strategic Audiences That Directly Influence The Decision Of Possible New Applicants. For This, It Is Necessary To Hire An Advertising Service In Radio Media That Effectively Disseminate The Differentiating Attributes Of The Metropolitan Technological University, Its Academic Offer, Institutional Values And Benefits Of Studying In This House Of Studies. The Campaign Must Focus On Generating Brand Recognition, Increasing Utem Remembrance And Motivating Interest In Applying For Their Undergraduate Careers In The 2026 Admission Process.
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