Expression of Interest are invited for CGAP - Creating Short-form Video and Multimedia Content for CGAPs Digital Channels CGAPs communications team works closely with technical experts to translate complex insights into accessible content that supports financial inclusion and its role in sustainable development. This project seeks a creative firm (The Firm) to develop compelling video and multimedia assets that support these efforts, enhancing CGAPs visibility, reach, and engagement across digital platforms. Objectives The Firm will help CGAP amplify its voice across social and digital channels by producing high-quality content that expands reach and engagement with target audiences, raises awareness of CGAPs work and priorities, and influences key actors in the global development and financial inclusion ecosystem. Scope of Work The Firm will develop short-form digital content optimized for social media and adaptable for other formats such as websites, events, or presentations. This may include short storytelling and longer-form videos, podcasts, infographics, animated charts/graphs, animations, and designed visuals, as well as suggested social media copy as requested. Approximately 810 assets will be produced per month for the duration of the contract. In addition, the Firm will support broader digital communications strategy efforts, including increasing its presence on YouTube and supporting paid campaigns. Methodology and Specific Tasks The Firm will work in close coordination with the Task Manager and other members of CGAPs communications team. Key tasks include: · Collaborating with the team to ideate and align content with CGAPs editorial priorities. · Producing and publishing content in line with CGAPs digital strategy and content calendar. · Tracking, evaluating, and reporting on content performance on a quarterly basis, aligned with CGAPs reporting schedule. · Offering recommendations to strengthen CGAPs digital communications strategy based on performance insights. The CGAP communications team will review and provide feedback throughout the production process to ensure alignment with project objectives. Tender Link : https://wbgeprocure-rfxnow.worldbank.org/rfxnow/public/advertisement/5601/view.html
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