Tenders Are Invited For Development Of An Organization-Wide Communications Strategy

Tenders are invited for Development of an Organization-Wide Communications Strategy for Fairtrade Africa. Closing Date: 15 Jul 2025 Type: Consultancy Background Fairtrade Africa (FTA) is the umbrella network representing Fairtrade certified producers across the African continent. With operations spanning 29 countries, Fairtrade Africa plays a central role in promoting fairer trading conditions and empowering producers and workers. Communication plays a critical role in amplifying impact, driving engagement, and building strategic alignment across the organization. Currently, the communications function at Fairtrade Africa is implemented across regional and thematic teams. To ensure greater alignment and cohesion, Fairtrade Africa seeks to develop a comprehensive, unified communications strategy to guide both the Communications Department and the Leadership Team. Objective of the assignment: To develop a consolidated, forward-looking Communications Strategy for Fairtrade Africa that provides a shared vision, defines strategic priorities, strengthens cross-functional collaboration, and guides all communications work across the organization. Scope of work: The selected agency/consultant will be expected to: Conduct a situational analysis of Fairtrade Africas current communications landscape (internal and external). Facilitate consultations with internal stakeholders including the Communications Department and the Leadership Team. Map current communication efforts, tools, audiences and channels. Identify strengths, gaps, and opportunities in Fairtrade Africas current communications practice. Conduct research on best practices in communications structures and strategies collaboration for matrix organizations as well as other Fairtrade producer networks: CLAC (Latin America and the Caribbean) and NAPP (Asia and the Pacific). This should include a mix of desktop research, stakeholder consultations, and comparative analysis. Based on this, propose a fit-for-purpose communications structure or collaboration model for Fairtrade Africa that supports stronger alignment and coordination within FTA as well as other producer networks under the global Fairtrade system. Develop a comprehensive communications strategy, including: Vision, mission, and guiding principles for communications. Clear strategic objectives and success metrics. Key audiences and engagement strategies. Integrated messaging framework. Roles and collaboration structures across regional and thematic teams. Guidelines for streamlining processes and improving internal communication flow. Recommendations for capacity development and resourcing, if necessary. Present the draft strategy to key stakeholders and incorporate feedback. Deliver a final, board-ready strategy document. Tender Link : https://reliefweb.int/job/4161995/tor-development-organization-wide-communications-strategy-fairtrade-africa

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Global Tender Document	Tender Notice