The Subject Of The Contract Is The Service Of Conducting An Advertising Campaign (Google Ads, Which Assumes A Package Of Promotional Activities Through Google Search Engine, Google Advertising Network, Youtube Advertising And Tiktok Advertising) Recruitment For Studies At Upwr Under The Project Increasing The Level Of Internationalization Of Upwr By Foreign Promotion And Development Of Welcome Point Financed By The National Academic Exchange Agency Under The Welcome To Poland Program. The Main Goal Of The Campaign Is To Increase The Recognition Of Upwr In The World As The European University, Seeking To Receive The Status Of A Research University And A Place Appropriate To Acquire Knowledge At The Highest Level, Indicating The Achievement In The Field Sustainable Development Goals. The Purpose Of The Campaign, Resulting From The Interest In The Upwr Offer, Will Be The Focus On Maintaining This Interest And Image Promotion Of Upwr. Thanks To The Campaign, It Is Planned To Reach Potential Candidates For Studies In English Conducted And Planned To Launch On The Upwr. Kampania Is To Reach Target Groups, Bringing Them To Recruit Pages.Upwr.Edu.Pl And The New Welcome Point Website And To The Dreamapplay Registration System. Kampania Will Focus On Key Words About The Search For Nature And Technology Universities And Fields Of Study Related To Veterinary Sciences, Biotechnology, Food Sciences And Food Technology, Biogocarry And Agriculture. Campaign Target Groups Will Be In Line With The Description: 1. Candidates For Studies From Abroad (Outside The Polish Borders) - 17-22 Years - Seeking First -Cycle Studies And Uniform Masters Studies In English In The Field Of Medicine, Veterinary Medicine, Biogopoda, Interested In Fauna, Nature, Zero Waste Policy, Climate, Balanced Development, 2. Candidates For Studies From Abroad (Outside The Polish Borders) - 21-27 Years - Looking For Second -Cycle Studies In English, In The Field Of Food Sciences, First -Cycle Graduates In The Discipline Of Food Or Similar Technology, Interested In Nutrition, Production And Processing Of Food, 3. Parents Of Potential Candidates - 40-65 Years - Who Are Often Responsible For Financing Science Abroad. Campling Will Be Directed All Over The World, With Particular Emphasis On Selected Countries, To Be Agreed With The Employer. On The Basis Of The Campaigns Assumptions Provided By The Employer, The Contractor Will Plan The Campaign. The Contractor Will Provide A Campaign Service Using The Ads Account Of The Ordering Party Or His Own Advertising Account, The Selection Of A Solution In This Respect Belongs To The Ordering Party. The Contracting Authority Will Provide The Contractor With Access To The Ads Account, And The Contractors Obligation Will Be The Appropriate Setting And Optimization Of The Contracting Authoritys Account. The Concise Description Of The Subject Of The Contract And The Scope Of Its Implementation Can Be Found In The Document Entitled Designed Provisions Of The Con
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