Advertising And Marketing Services - Tendering Marketing Services In Connection With Recruitment And Employer Branding. This Tender Relates To The Conclusion Of A Contract For The Purchase Of Marketing Services In Connection With The Prison And Probation Services Uniformed Education And Employer Branding. The Supply Thus Includes Marketing Of The Operating Training And Continuously Various Reputation And Branding-Enhancing Communication Measures. In Addition, The Supply Includes The Development Of A New Future -Proof Website To Replace Current Recruitment Website Bliv -Prisoner.Dk And Since Then Ongoing Maintenance Thereof. The Contracts Estimated Financial Value Of The Contract Of The Contract Is Estimated On The Basis Of The Financial Framework Approved As A Result Of The Efforts That Result From The Multi -Year Agreement For The Prison And Probation Services Economy. The Multi-Year Agreement Has Meant Increased Consumption, Which In Recent Years Has Been Around Dkk 12-15 Million. Annually. Of These, 1/3 Has Been Used For Analysis, Development And Production Of Campaign Concept And 2/3 For Marketing/Advertising. This Is Also Expected To Be The Distribution In The Future. The Estimate Hourly Consumption Is Shown In Appendix 4 - Af -Afternable. However, The Estimate Is Not An Indication Of A Guaranteed Turnover For The Selected Supplier. On May 22, 2025, Government Also Launched Proposals For A New Criminal Reform Which Includes, Among Other Things, The Establishment Of 2,000 New Prison Places And 300 Man -Years For A Strengthened Effort In Prisons. It Is Expected That It Will Also Include An Investment In The Recruitment And Retention Of Prison Officers. The Estimated Economy Of The Contract Is Therefore Associated With Great Uncertainty. We Expect The Reform To Be Able To Influence The Contracts Economy In A Positive Direction For The Supplier. We Are Not Aware Of The Contents Or Schedule Of The Implementation Itself, And Therefore Cannot With Certainty Assess Whether The Implementation Will Take Place During The Contract Period. At The Same Time, It Should Be Pointed Out That The Or Entree Recruits As Needed. This Means That The Contracting Entity Will Initiate New Campaigns Or Extend Ongoing Campaigns As Needed If The Recruitment Effort Has Not Provided The Desired Conversion Rate.
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