1.1. Part 1-Consulting In The Field Of Entrepreneurship, Market Analysis, Marketing. A Maximum Of 1620 Hours Of Consulting For A Total Of 27 Smes In 3 Incubation Cycles, Which Will Be Conducted In The Periods 01/01/09/2025-31.12.12.2025, 01.05.2026-30.08.2026 And 01.01.2027-30.04.2027. The Number Of Ordered Hours Will Depend On The Individual Needs Specified In The Individual Incubation Plan Of A Given Sme In The Project. A Maximum Of 60 Hours Of Consulting (1 Hour Of Consulting Is 60 Minutes), Including: 30 H Max For Entrepreneurship Consultancy (810 Max For 27 Smes) 20 H Max For Consultancy In The Field Of Market Analysis (540 Max For 27 Smes) For Marketing Consulting (270 Max, The Contracting Authority, Work Schedule Containing The Scope Of Implemented Activities, Working Time Record Cards And Delivery And Acceptance Report, Whose Templates The Contracting Authority Will Provide Available Immediately After The Conclusion Of The Contract. The Provision Of Services Will Take Place In Electronic Form - In Accordance With The Principle Of Availability And Flexibility For Smes, Using Electronic Means Of Communication Provided By The Contractor. Ordering The Scope, Deadline And The Number Of Hours Will Take Place Each Time By The Ordering Party In The Form Of An Order At The Beginning Of Each Incubation Cycle, After Developing And Approving The Individual Incubation Plan And Its Scope For A Given Sme. For The Purposes Of Project Documentation, The Contractor Will Keep A Record Of Working Time For Each Smes According To The Pattern Of The Protocol Provided By The Ordering Party And Based On It Was Accounted For From The Service. The Final Effect Will Be A Set Of Consulting Protocol With A Scope Summary. 1) Entrepreneurship Consulting (810 H Max In Total For 27 Smes) A) Advice On The Construction Of A Business Model (Business Model Canvas - Bmc) Including: • Analysis Of Customer Segments, Their Needs And Values Provided By The Company (Value Proposition). With The Client. • Indication Of Effective Ways To Build Relationships With Clients (E.G. Cost-Flus, Value For The Client, Dynamic Valuation, Penetration Prices Or Premium). • Help In Price Calculation Taking Into Account Discounts, Promotions, Seasonality And Elasticity Of Demand. • Development Of A Price Strategy For Various Customer Segments. • Indicating The Impact Of Price Policy On Brand Positioning. Forecast Of Profits And Losses. Advice On The Analysis Of Customer Needs Including: • Identification Of Key Needs, Expectations And Problems Of Customers. • Support In Understanding What Is The Most Important For Customers And How To Adapt The Offer, Communication And Sales Channels. • Simplified Survey Tools, Interview, Review Analysis. • Review Of Competition Activities, Analysis Of Their Strengths And Weaknesses. • Assistance In Determining The Unique Features Of The Offer (Usp), Which May Be A Competitive Advantage. 3) Marketing Consulting (270 H Max In Total For 27 Smes) Including: • Map Of
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