Tenders Are Invited For Tourist Information Services-Tourist Information As A Digital Service Platform

Tourist Information Services-Tourist Information As A Digital Service Platform. The Project Is Divided Into Two Project Phases. In The First Phase, A Concept Is To Be Developed And An Implementation Plan Is To Be Drawn Up. In The Second Phase, Technical Implementation Is To Be Gradually Carried Out. Phase 1: Development Of A Concept And Implementation Plan The Agency Develops A Holistic, Ready-To-Implement Concept For A Digital 360 ° Customer Service Platform. The Following Tasks Are Part Of The Project: - Analysis Of The Starting Situation: For Example, By Assessing Existing Services, Systems And User Interactions. Identification Of Gaps And Potentials. - User -Centered Target Group Analysis And Use Case: Analysis Of The Target Groups And Development Of User Journey Along Central Touchpoints. Derivation Of Important Application Scenarios (E.G. Inspiration, Advice, Booking, Mobile Inspiration Or Interactions At The Point Of Interest). - Channel Strategy And Technological Architecture: Definition Of Suitable Channels And Formats (E.G. Messenger, Chatbots, External Dooh), Including Selection Of Suitable Communication Modalities And Technologies (Text, Language, Video, Ai Or Humanly Supported). Consideration Of Existing Systems And Existing Data Infrastructure. - Development Of A Modular 360 ° Service Concept Presentation Of All Relevant Services And Their Interaction Along The Customer Journey - Including The Possibilities Of Personalization. - System Architecture & Integration: Coarse Concept Of Technical Architecture Including Interfaces To Existing Technical Infrastructures Such As Know-Leaded Sources, Crm Tool, Website, App And Call Center. - Roadmap & Project Plan: Creation Of A Phase -Like Implementation Plan With Technical Prioritization, Resource Planning And Rough Cost Estimate. Phase 2: Implementation And Technical Implementation After The Concept Was Released, The Agency Is Gradually Implemented With The Following Services:-Realization Of The Service Modules: Implementation Of Prioritized Components Such As Chatbot, Whatsapp Integration, Voice Interfaces Or Booking Connection. Considering The Use Of The Central Knowledge Base In All Channels. - Configuration And Optimization Of User Journey: Provision Of A Central Interaction Solution And Implementation Of The Predefined User Journey. - System Integration: Connection To Relevant Interfaces (E.G. Crm, Cms, Booking System, App). Ensuring Data Consistencies. - Frontend Design And Ux: Design And Implementation Of User-Friendly Interfaces- Responsive, Barrier-Free And Ci-Compliant. - Test & Quality Assurance: Implementation Of Technical Function Tests And User Feedback Grinding. Ensuring The Gdpr Compliance. - Training & Knowledge Transfer: Training Internal Teams For The Editorial Care Of The Knowledge Base, Control Of The Systems And The Use Of Analysis Tools. - Operation And Further Development (Optional): Offer For Long -Term Technical Support, Maintenance And Further Development