The Primary Goal Of This Research Is To Generate Data On The Type, Density And Location Of Out Of Home Food Advertisement On The Island Of Ireland And To Relate This To The Parameters Listed Under The Objectives. The Behavioural Approach And Advertising Methods And Tactics Used Must Also Be Assessed. The Data Should Also Be Made Available In A Visual Format E.G. Maps, Although Not Limited To Maps. This Can Involve A Sampling Methodology But Should Generate An Appropriately Representative Data Set On The Island To Ensure Validity And Robustness.
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