Request for Proposal For Consultant To Conduct A Market Scan Study In Horticulture And Poultry Value Chains For Small Medium Enterprises Under Yea-R Project.

Request for proposals for Consultant to Conduct a Market Scan Study in Horticulture and Poultry Value Chains for Small Medium Enterprises under Yea-R Project. Location: Kigali Deadline: Friday, 30/05/2025 17:00 SNV is a global development partner rooted in the African and Asian countries where we operate. With 60 years of experience and a team of approximately 1,600 people, it is our mission to strengthen capacities and catalyze partnerships that transform the agri- food, energy, and water systems to enable sustainable and more equitable lives for all. 2. Project Introduction The Youth Entrepreneurship in Agriculture in Rwanda (YEA-R) programs goal is to enable 40,000 young women (70%) and men into dignified and equitable work opportunities in the Agrifood sector in Rwanda, thereby contributing to the Mastercard Foundations 2030 goal of creating 300,000 work opportunities for youth by 2030. This would be achieved by enabling inclusive market-led economic growth through enabled agricultural SMEs due to better-skilled youth. The YEA-R program will be implemented over five years, focusing on empowering youth between 18-35 years old with technical skills specific to the horticulture and poultry value chains. The program also provides life skills, entrepreneurship coaching, and mentorship to help young people thrive in these competitive sectors. The program is comprised of the following three interrelated key pathways: Strengthened production and resilience: Equip young people with industry-relevant skills that will enable them to successfully run and grow businesses in increasingly competitive poultry and horticulture subsectors Strengthened businesses & improved market linkages and financial services: Identify opportunities for young women and men to become self-employed/business owners in the Agrifood sector. It will also facilitate market access arrangements between growers, buyers, and VC businesses and promote inclusive business practices by VC stakeholders. Empowerment, Voice & Agency: The program through gender, equity and social inclusion GES embedded approach will equip and empower young women, men and people with disability (PWD) with life skills, business mentorship, confidence and agency so that they can influence the value chain actors as well as running successful businesses. 3. Objective of the Consultancy The primary objective is to conduct a market scan for micro, small and medium enterprises (MSMEs) under YEA-R program in horticulture and poultry value chain in the targeted districts of Muhanga, Burera, Musanze, Nyamasheke, Rutsiro and karongi. 3.1. Specific Objectives: To conduct market trend analysis To conduct key player identification and analysis To conduct consumer behavior assessment. To conduct market opportunities and risk evaluation 4. Scope of Work The market scan will include: Strength, Weakness, Opportunities and Threat analysis for the market entry Identification of current and emerging market trends Analysis of the consumer preference and behaviour Identification of distribution channels and supply chains of horticulture mainly broccoli, Tomato, chilli, French beans and poultry value chains Desk Research (secondary data): Reviewing existing reports, data, and literature on the horticulture and poultry sectors in Rwanda and the target regions. Primary Data Collection: Conducting interviews with key stakeholders (farmers, processors, traders, consumers, government officials, business development service providers). Market Analysis: Analysing the collected data to identify market trends, key players, consumer behaviour, opportunities, and risks. Value Chain Analysis: Examining the different stages of the horticulture and poultry value chains in the target districts. Report Writing: Preparing a comprehensive report with findings, analysis, and recommendations. Presentation of Findings: Presenting the key findings to the YEA-R project team and potentially other stakeholders [Disclaimer: The above text is machine translated. For accurate information kindly refer the original document.] Tender Link : https://www.jobinrwanda.com/job/terms-reference-consultant-conduct-market-scan-study-horticulture-and-poultry-value-chains