Tenders are invited for Consultancy for Market Potential Assessment for Market Readiness and Potential Demand for Rwandas Agro-Processed Products, In Nigeria and Djibouti Conduct a market assessment study of Selected products in Nigeria and Djibouti The primary objective of this Market Potential Assessment is to evaluate the market readiness and potential demand for Rwandas agro-processed products, including chili oil, avocado oil, milk powder, essential oils, and tea, in Nigeria, specifically in Lagos and Abuja and Djibouti. For example, Rwandas exports to Djibouti is marginal, valued at only $30 thousand in 2023. Rwandas average exports between 2021-2023 are concentrated in non-strategic products like travel sets for personal use ($9,600), furniture ($3,062), used clothing ($538); there is a clear opportunity to expand trade relations, albeit in limited products. With Djiboutis significant global import market of $4.8B on average for 2021-2023 and top 20 imports including palm oil ($399M), sunflower-seed ($339M), and flat-rolled products of iron ($178M), Wheat ($85M), there is potential to align Rwandas exports with Djiboutis major import demands, with a focus on palm oil, wheat, and flat-rolled products of iron, and fresh produces which are among Rwandas top 20 exported products. Djiboutis trade with Africa reveals additional promising opportunities for Rwandas top export products. Specifically, Djibouti imports from African countries include textile articles at $20M, milk and cream at $42M, wheat flour at $20M, and vegetables at $9M. Additionally, the assessment aims to identify potential retail buyers for these products in the target markets. For Nigeria, the assessment will: Examine market trends, regulatory landscape, and trade policies shaping Rwandas export opportunities, focusing on chili oil, avocado oil, milk powder, essential oils, and tea Identify market trends, preferences, and consumption patterns related to chili oil, avocado oil, milk powder, essential oils, and tea in Lagos and Abuja. Assess the regulatory environment, trade policies, and market entry barriers affecting the importation of these agro-processed products from Rwanda. Analyse the competitive landscape, including local producers, distributors, and importers of similar products in the Nigerian market. Determine the potential market size, growth prospects, and key market segments for Rwandas agro-processed products. Provided recommendations for market entry strategies, product positioning, distribution channels, and marketing approaches to maximize market potential. Obtain contact information for at least five potential buyers for each identified product from both cities following field trips to Lagos and Abuja. For Djibouti, the assessment will: Examine market trends, regulatory landscape, and trade policies shaping Rwandas export opportunities, focusing on palm oil, wheat, flat-rolled iron, and other strategic products. Evaluate the competitive environment and market potential through Djiboutis strategic role as a regional gateway and logistics hub, a position strengthened by Rwandas planned port development in Djibouti. Design practical market entry strategies, including connections with key importers and distributors in Djibouti City. 2. Tasks to be performed by the contractor Market Research in Nigeria Market Trends and Trade Policy Analysis Conduct a desk review of Nigerias trade policies, import regulations, and tariff structures related to chili oil, avocado oil, milk powder, essential oils, and tea. Identify key policy frameworks and recent changes in trade regulations affecting agro-processed products. Analyse economic trends and consumption patterns shaping demand for the identified products. Consumer Preferences and Market Demand Assessment Conduct surveys and focus group discussions in Lagos and Abuja to assess consumer preferences. Identify key factors influencing purchasing decisions, including pricing, quality, packaging, and branding. Analyse consumption trends and demand projections for each product category. Regulatory and Market Entry Barrier Assessment Examine the licensing, certification, and compliance requirements for importing agro-processed products into Nigeria. Identify potential challenges in customs clearance, taxation, and import duties. Provide a step-by-step guide on regulatory approvals required for Rwandan exporters. Competitive Landscape Analysis Identify and profile key local producers, distributors, and importers of similar products in Nigeria. Assess pricing structures, product differentiation strategies, and branding tactics used by competitors. Conduct comparative analysis on Rwandas competitive positioning relative to existing market players. Market Size Estimation and Growth Prospects Provide data-driven estimates on market size, demand projections, and potential market share for Rwandan products. Identify key market segments and niche opportunities. Assess potential risks and barriers to growth. Market Entry Strategy and Distribution Analysis Develop tailored market entry strategies, including potential partnerships with local distributors and retailers. Identify optimal distribution channels, including supermarkets, specialty stores, online platforms, and food service providers. Recommend promotional and branding strategies to enhance market penetration. Buyer Identification and Engagement Conduct field visits in Lagos and Abuja to engage with potential buyers and distributors. Obtain contact details for at least five potential buyers per product category. Facilitate initial discussions with interested buyers to gauge interest and establish trade linkages. Market Research in Djibouti Market Trends and Trade Policy Analysis Conduct a comprehensive analysis of Djiboutis trade policies, import regulations, and tariff structures for palm oil, wheat, and flat-rolled iron products. Identify opportunities arising from Rwandas planned port development in Djibouti. Assess the impact of Djiboutis regional trade agreements and partnerships on Rwandan exports. Competitive and Market Potential Assessment Profile key importers, distributors, and competitors in Djiboutis market for the identified products. Assess demand trends and pricing strategies in the market. Identify key logistical advantages Djibouti offers as a regional trade hub and its implications for Rwandan exporters. Market Entry Strategy Development Design practical entry strategies for Rwandan exporters, considering regulatory requirements and logistical frameworks. Identify potential importers and establish connections for trade facilitation. Recommend marketing and branding strategies to enhance Rwandas product visibility in the Djibouti market. Trade Network Development and Stakeholder Engagement Establish contacts with key stakeholders, including regulatory bodies, industry associations, and business chambers in Djibouti. Facilitate meetings with importers, logistics companies, and major buyers. Provide a report summarizing findings and outlining actionable next steps for market penetration. The contractor is responsible for providing the following services: Develop an Inception report Interim report Final report from the market research Information dissemination workshops to public & private institutions and existing and potential exporters. Location: Kigali Deadline: Friday, 25/04/2025 23:59 Tender Link : https://www.jobinrwanda.com/job/consultancy-market-potential-assessment-market-readiness-and-potential-demand-rwandas-agro
