Tenders Are Invited For Content Translation Agency For Ge Chatbot (Indian Regional Languages)

Tenders are invited for Content Translation Agency for GE Chatbot (Indian Regional Languages). Closing Date: 16 Mar 2025 Top Line Objective: Girl Effect India is currently seeking a skilled content translation agency to translate content for a chatbot targeting parents of 9-14-year-old girls. This content will cover cervical cancer prevention vaccine as a topic along with menstrual hygiene management. Who We Are Girl Effect is an international non-profit that connects girls to the resources and support she needs to overcome barriers, see themselves differently and unleash their full potential. We believe that the most powerful force to break the cycle of intergenerational poverty is GIRLS. When you connect GIRLS to what they need, unleash the limits communities set for them, and change how girls see themselves- they change the world. Thats the Girl Effect. Our approach redefines what girls think they can and should do. We do this by building digital and media technologies that girls want, trust and need.From chatbots and applications to chat shows and TV dramas, our approach uses modern technologies to reach girls where they are today. Our reach is 23 million and counting. We are girl centered. We engage girls through evidence-based social and behavior change. We meet girls where they are today, in the spaces, on the platforms and channels they trust and love. We work with governments to transform systems to work for HER. We reach girls across the world, where they are -online and offline, to support them at the critical moments in life when choices around their health, education and economic future need to be made. We use our expertise in behavior change science to motivate and equip girls with information and support to help them see a different future for themselves, act on those choices, and drive greater demand for the opportunities and services available to them. Chhaa Jaa in India, Tujibebe in Tanzania, Yegna in Ethiopia - are some of our youth brands. They exist across multiple channels - digital ( Meta, Google and other SM platforms), TV, radio, print and offline. Where required and relevant, we also use white-label brands for specific campaigns. Our Approach Girl Effect uses a branded media approach towards delivering behavioral change programmes. We reach girls across the world, where they are - online and offline, to support them at the critical moments in life when choices around their health, education and economic future need to be made. We use our expertise in behavior change science to motivate and equip girls with information and support to help them see a different future for themselves, act on those choices, and drive greater demand for the opportunities and services available to them. Chhaa Jaa in India, Tujibebe in Tanzania, Yegna in Ethiopia - are some of our youth brands. They exist across multiple channels - digital ( Meta, Google and other SM platforms), TV, radio, print, and on-ground. Project Context With a population of 120 million in India, adolescent girls and young women face several challenges with regard to their sexual and reproductive health. India has an important opportunity to safeguard the health of women and adolescent girls through targeted SRH interventions and through the newly planned national launch of the HPV/cervical cancer prevention vaccine. Girl Effect is on its way to launching a multi-channel intervention that targets: girls between 9-14 years and their parents along with other key influencers. We are building on our successful social media campaigns to reach and engage girls and parents and teachers to encourage the uptake of the HPV vaccine. Cervical cancer is the second most common cancer for women in India, with a majority of these cases caused by human papillomavirus (HPV). WHOs global strategy to accelerate the elimination of cervical cancer as a public health problem proposes that 90 per cent of girls should be vaccinated with the HPV vaccine by fifteen years of age. As the largest of the Commonwealth nations, India is a key member of this group who have pledged to eliminate cervical cancer by 2030. In 2022, it was reported that a new cervical cancer vaccine would be funded and distributed via state-run services to vaccinate nearly 50 million girls aged 914. It becomes important to address the complex web of individual, household, community/social, and structural barriers when it comes to HPV immunisation of adolescent girls. Girl Effect aims to increase knowledge and foster positive attitudes about the HPV vaccine among girls (9-14) and their caregivers/parents. In this intervention, we will be targeting parents of girls through online channels, while simultaneously working with girls on-ground. Target Audience for the chatbot: A key product to disseminate information on HPV immunization and its importance for parents will be via Girl Effects new chatbot. Primary Audience: Mothers aged 30-45 years [SEC C} of girls aged 9 to 14 years old in urban and peri-urban areas. Secondary Audience: Fathers aged 30-50 years [SEC C} of girls aged 9 to 14 years old in urban and peri-urban areas. Tertiary Audience: Teachers [Stakeholder ] Geographies: Tentative phase 1 states before pan-India roll out: Himachal Pradesh | Goa | Ladakh | Nagaland | Mizoram | Arunachal Pradesh, Puducherry, Maharashtra, Karnataka Project Objectives The primary objective of this translation project is to ensure that the chatbots content is accurately and effectively translated and adapted into multiple languages while maintaining its intended tone, voice, and behavioral change messaging. The translation agency will be responsible for: Ensuring Consistency in Tone and Voice Girl Effect has developed a refined tone and voice for the chatbot in English and Hindi, ensuring it is engaging, relatable, and accessible to parents. The translation agency will work closely with the internal team to ensure that these guidelines are consistently applied across all new languages while preserving the essence of the key messaging. Developing Cohesive and Contextually Relevant Translations The chatbot has two primary personas (Mother & Father) and a tertiary persona (Teacher). The agency must ensure that the translated content aligns with the distinct tones and voices for each persona while being culturally and linguistically appropriate. Adapting to Low-Literacy Audiences and Multimedia Formats Given the target audiences varying literacy levels, translations should be simple, clear, and conversational. Since the chatbot includes text, audio, video and multimedia elements, the agency must ensure that translations work effectively across all formats. Maintaining Accuracy and Cultural Sensitivity The translation must be factually correct and aligned with HPV vaccine communication guidelines from WHO and the technical working group Government of India. Content should be culturally appropriate and gender-transformative, avoiding any reinforcement of regressive norms. Ensuring Quality Control and Review Processes The translation agency will conduct internal reviews to ensure quality before submission. Girl Effects internal teams will review and approve all translated materials, ensuring alignment with messaging and objectives before finalization. Tone and Style: As underlined above, this chatbot would have three separate personas - one for mothers, one for fathers and a tertiary persona chat flow for teachers from a stakeholder perspective, as someone who can talk to parents of girl children who have questions about the vaccine. Based on this brief, three different tones and styles would need to be built, refined and finalized in tandem with the GE internal team. For now, we can foresee that the Mother Persona should be: A friendly, peer figure that is aspirational, relatable and Informed Mature, Approachable, Empathetic, Encouraging, 1st Person Voice Talks to the user, rather at them Validates the mothers anxieties, then supplements with information Similarly, from our research, we know that fathers would be more inclined to listen to more fact-based and expert-led information dispensation. We propose that the Father Persona should be: Matter-of-fact information dispensal More formal, Ask-Me-Anything information desk tone of voice We will be replicating the tone of voice of the Father persona for the Teachers, with some minor adaptations. Our audience may have a low literacy rate and hence prefer audio over text and video over audio. Audio-visual cues are a preferred way of communication. Guardrails: Acceptable terminology across vaccines should be as Human Papillomavirus Vaccine, and or HPV Vaccine, and or Cervical Cancer Prevention Vaccine. (Additional guardrails may be provided based on guidelines from WHO (World Health Organisation), Government of India guidelines. Regressive norms reinforcement is a big no-no. All campaigns need to reinforce gender-transformative messaging. What Youll Do The GE chatbot is currently being designed at an MVP stage with a total of approximately 16 flows, across 3 personas and 2 themes. Girl Effect India is currently seeking a content translation agency to translate all chatflows, with multimedia, in multiple regional languages. They will serve as informative and engaging content for parents, enhancing their experience with the chatbot. The goal of this translation is to provide multilingual support to chatbot users from across India who are not familiar with Hindi and English languages. This will make the product more robust, with better accessibility and scalable to different regions of India. The selected agency will be responsible for planning, adapting, translating and delivering all the chatbot content in various Indian languages. Deliverables (Per Language) Cervical cancer prevention Chatflows (Mother, Father, Teacher) - 1 Tender Link : https://reliefweb.int/job/4137622/content-translation-agency-ge-chatbot-indian-regional-languages