Tenders Are Invited For Advertising Services-Mimi/Eu Offering/Rights To Dsb/Banedanmarks Advertising Media/2025

Advertising Services-Mimi/Eu Offering/Rights To Dsb/Banedanmarks Advertising Media/2025. Dsb And Banedanmark Together Carry Out A Supply Of A Concession Agreement Regarding Rights To Advertising Places At Dsb Stations And Banedanmark Areas, Including: 1. Out-Of-Home (Ooh) Analog And Digital Advertising Media 2. Brand Activitation, Including Sampling, Events, Etc. 3. Operation And Maintenance. Dsb And Banedanmark Want To Achieve The Highest Possible Paving Of Current And Upcoming Advertising Media As Well As The Maximum Return Of These, Including Through The Possibility Of Coherent Campaigns And Ads In Relation To The Approx. 500,000 Users Who Use Stations And Trains Daily. The Advertising Media Must Also Help To Make The Stations More Attractive, Neat And Aesthetic. Dsb And Banedanmark Want The Current And Upcoming Advertising Media To Be Used So That Traffic, Security And Accessibility Are Taken Into Account In Such A Way That The Public Traffic Is Best Supported. The Concessionaer Must Handle The Sale And Administration Of Advertising, Including Setting Up The Advertising Medias Advertising Media, Which Is Installed By The Concessionaire During The Contract Period, And Brand Activitation, Including Sampling, Events, Etc.