Tenders Are Invited For Market Research Services- Services For Market And User Research

Market Research Services- Services For Market And User Research. The Aok Plus - The Health Insurance Fund For Saxony And Thuringia (Hereinafter: Client) Intends To Conclude A Framework Agreement, The Subject Of Which Is In The Advice, Conception, Implementation And Evaluation Of Individual (Or Together) Studies Using Quantitative And/Or Qualitative Methods Within The Framework Of The Market And User Research. The Study Types Of Tracking Studies, Repetitive Studies And Ad Hoc Studies Are Mainly Included. In The Core, The Following Topics Are In Particular: (1) Strategic Market Research On The Perception Of Brand/Brand Management (E.G. Brand Tracking, Image Analysis), Offers And Performance Of Relevant Corporate Indicators (In Competition Comparison), (2) Market Research On Customer Support/Customer Service, Customer Trips, Touchpoints, Touchpoints (E.G. Service Satisfaction, Evaluation Of Service Contacts/ Processes Or Certain Customer Concerns/ Topics, Etc.) In Classic Channels Such As Branch And Telephony, As Well As Digital Channels Such As Email, Chat And Online Offers), (3) Advertising Effect/ Communication Research (E.G. Range Trackings, Pretests, Etc.), (4) Strategic User Research (New And Further Development Of Digital And Analogous Offers, E.G. Studies On Needs, Pain Points And Solutions With (Potential) Users In The Context (Digital) Applications; Not Exclusively Focus On Ux/Ui), (5) Research On The Organization/Corporate Culture (Status Quo And Support For Further Development/Changes; For Example, Employee Surveys, Employer Attractiveness, Work Environment). The Future Partner Should Advise The Client Proactively And With A Holistic View Of The Client And Their Competitive Environment As Part Of The Conception, Implementation And Evaluation Of The Study Projects, And Support To Create Comprehensive Synergies And Networking Of The Results. In Addition, Existing Studies Have To Be Further Developed And To Design And Carry Out New Studies. The Range Of Services Includes The Entire Market Research Process, I.E. H. Analysis And Concretization Of The Requirements/Research Questions, Desk Research/Research, Conception And Implementation, Data Evaluation And Analysis, Devotational Devotation/Reporting As Well As Target Group -Oriented Presentation With Catchy Result Interpretations And Recommendations For Action Or Instructions. Both Entire Study Projects Or Individual Work Steps/Partial Services Can Be Called Up. The Further Details Of The Performance Object Can Be Found In The Service Description, Which Is Attached To The Application Conditions For The Offer Phase As Appendix 1.