Tenders Are Invited For Consultant For Marketing And Business Development (Curriculum) For Agroecological Farmers

Tenders are invited for Consultant for Marketing and Business Development (Curriculum) for Agroecological Farmers Closing Date: Friday, 07. Feb 2025 Intervention Sector(s): Agriculture, Development Remuneration range: 2000 to 3000 (USD) Duration of Contract: Per contract Mada is seeking a qualified Business development and marketing consultant to develop a business training curriculum for women agroecological small-scale farmers under the project entitled Strengthening the Resilience of Vulnerable Women, Young Adults, and Men in Lebanon through Livelihood Improvement and Increased Food Security funded by the German Cooperation (BMZ) and implemented by Mada Association in partnership with arche noVa. The project supports the transition to agroecology and improve access to food by strengthening the resilience of vulnerable women, young adults and men in Lebanon by improving livelihoods and increasing food security. The project aims to build a more resilient, economically stable, and food secure communities in the project regions by addressing livelihood and food security challenges through a comprehensive approach. The aim of the mission is to develop a comprehensive curriculum for 5 training sessions that focus on enhancing the marketing and business development skills of these farmers, supporting them in transforming their agroecological practices into viable businesses. The curriculum will include both theoretical and practical components, with exercises, and will consist of no more than five sessions that can be then delivered by local trainers. The mission is expected to be participatory, with input gathered directly from farmers in close coordination with Mada. Main tasks and Responsibilities: Meet with Madas technical teams to discuss the missions objectives and expectations. Meet with women farmers to discuss and understand their expectations and needs. Present an outline for the proposed final topics/sessions and share it with Mada for review and approval. Develop a comprehensive curriculum consisting of 5 sessions (Four theoretical and one practical), covering all aspects of marketing and business development; collaborating closely with Madas technical team to ensure the curriculum is relevant. Each training sessions should not exceed the 3 hours. Prepare a trainers guide or facilitation toolkit to support local trainers in delivering the curriculum. Participate in a review meeting with Madas technical team to discuss feedback on the first draft, revise accordingly, and submit a second draft. Work closely with Madas technical team, incorporating feedback iteratively until the final draft is completed. Content of the Curriculum The language used in the curriculum must be simple, clear and culturally relevant, avoiding technical and complex terminology, to ensure it is easily understandable by farmers. The final curriculum must include, but not be limited to: Marketing Basics: Understanding the value proposition of agroecological products; Identifying target markets and consumer segments; Branding and packaging strategies to attract customers. Business Development: Basics of business planning for small-scale agroecological farms; Financial management and budgeting for farming activities; Cost-benefit analysis for agroecological practices. Product Pricing and Distribution: Setting competitive and sustainable pricing strategies; Exploring local, regional, and online distribution channels; cooperative models for shared resources and market access. Practical Marketing and Business Tools: Interactive exercises on creating marketing plans, pricing strategies, and financial projections; Practical tools for managing business operations and tracking progress. Building Sustainable Business Practices: Strategies for long-term sustainability and resilience in agroecological businesses. Final deliverables: Detailed outline for the marketing and business development curriculum. A comprehensive curriculum consisting of 5 sessions (theoretical and practical), designed to equip women agroecological farmers with practical marketing and business development skills. The final curriculum must be user-friendly, adaptable for trainers, and practical for the agroecological context. It should be delivered in PowerPoint format in both English and Arabic, with clear headings, and sub-headings. Each training session should not exceed 3 hours. QUALIFICATIONS Bachelors degree in Business Administration, Marketing, Agricultural Economics, or a related field. Previous experience in developing business development, marketing, or entrepreneurship training material. Proven experience working with farmers, cooperatives, or agroecological projects. Strong knowledge of agroecology principles and the challenges/opportunities in marketing agroecological products. Excellent communication and facilitation skills, with a focus on interactive and inclusive approaches. Ability to assess the participants needs and adapt the curriculum accordingly. Experience working with women farmers and NGOs is a plus. Fluency in Arabic and English. Tender Link : https://daleel-madani.org/civil-society-directory/mada-association/calls/consultant-marketing-and-business-development-curriculum-agroecological-farmers