Tenders Are Invited For Advertising And Marketing Services – Agency For Marketing And Communication Services

Advertising And Marketing Services – Agency For Marketing And Communication Services. The Rpt Is Looking For An Accompanying Agency For The Creation, Conception, Planning And Implementation Of The Annual Tourism Campaigns As Well As Other Marketing Measures In The B2c And B2b Areas As Soon As Possible, But No Later Than May 12, 2025. The Requirements For The Business Location Brand Of The State Of Rhineland-Palatinate, The Rhineland-Palatinate Content Manual, The Profile-Defining Topics Of Nature & Active, Culture, Wine & Cuisine And Wellness & Prevention, As Well As The Requirements For The Defined Target Groups, Business Areas And Source Markets Must Be Taken Into Account And Implement Accordingly. The Following Services Are The Subject Of The Contract And Are To Be Provided By The Agency After The Contract Has Been Awarded: Campaigns - Strategic Campaign Planning, Consulting And Conceptual Development Of The Rpts Cross-Topic And Cross-Target Group Annual Campaigns For The Years 2026 Ff. (Brand And Target Group Compliant) - Creation Of The Campaign Design Consideration Of The Specifications For The Rhineland-Palatinate Gold Business Location Brand (Multilingual In D, En, Nl, Fr) - Creation And Implementation Of Marketing And Action Plans (Including Media Planning) With The Aim Of Reach (Primary) And Traffic (Secondary) Including Digital And Classic Media (Media Mix) As Well As The Rpt Channels O Analogous Creation And Implementation Of Bookable Participation Offers For Individual Measures For Potential Partners The Regions, Cities, Towns And Business Areas, Etc. O Processing Of The Entire Purchase Of Media Services (Including Handling, Negotiations, Budget Management And Billing) O Ongoing Reporting As Well As Evaluation And, If Necessary, Adjustment Of The Measures Implemented - Accompanying 1-2 Workshops With The Rpt And The Regions To Define The Annual Campaign Topics 2026-2028 - Evaluation And Overall Evaluation (Incl. Final Reports) And Evaluation Of The Booked Participation Opportunities Digital Marketing - Planning And Implementation Of Online Marketing Measures (Sea, Audio, Video, Dooh, Programmatic/Native Advertising Etc.) - Social Media Marketing And Social Media Editing - Digital Measures Should Cover 70% Of The Goal: Deposit Traffic - Content Cooperation - If Necessary, Measures In Foreign Marketing Classic Marketing - Implementation Of Print Advertisements And Advertorials, Print Media (E.G. Flyers, Brochures) And Out Of Home Including Design/Layout, Text, Image Editing - If Necessary, Design Of Presentation Media Such As Roll Ups, Display Walls, Beach Flags - If Necessary, Creation Of Information Media, Flyers, Infographics, Fact Sheets - If Necessary, Measures In Foreign Marketing Content - Content Creation In The Areas Of Text, Images, Video, Audio - Considering An Inclusive Approach To Travel For All When Creating Content (Especially Images And Video) - Possible Use Of Ai For Cost-Effective Illuminate Content Creation (Texts) (In Compliance With The Rpts Ai Guidelines) Effective Collaboration Between The Agency, Rpt And, If Necessary, Other External Service Providers