Tenders Are Invited For Market Research Services – Market And User Research Services

Market Research Services – Market And User Research Services. The Aok Plus - The Health Insurance Fund For Saxony And Thuringia (Hereinafter: Client) Intends To Conclude A Framework Agreement, The Subject Of Which Is The Consultation, Conception, Implementation And Evaluation Of Individual (Or Successive) Studies Using Quantitative And/Or Qualitative Methods Within The Framework Of The Market And User Research Exists. This Primarily Includes The Study Types Tracking Studies, Repeating Studies And Ad Hoc Studies. The Core Focus Is On The Following Topics: (1) Strategic Market Research On The Perception Of Brand/Brand Management (E.G. Brand Tracking, Image Analysis), Offers And Performance Of Relevant Company Key Figures (In Comparison To Competitors), (2) Market Research On Customer Support/Customer Service, Customer Experience, Customer Journeys, Touchpoints (E.G. Service Satisfaction, Evaluation Of Service Contacts/Processes Or Specific Customer Concerns/Topics, Etc.) In Classic Channels Such As Branches And Telephony, As Well As Digital Ones Channels Such As Email, Chat And Online Offers), (3) Advertising Effectiveness/Communication Research (E.G. Reach Tracking, Pretests, Etc.), (4) Strategic User Research (New And Further Development Of Digital And Analogue Offers, E.G. Studies On Needs , Pain Points And Solution Fit With (Potential) Users In The Context Of (Digital) Applications; Not Exclusively Focus On Ux/Ui), (5) Research On The Organization / Corporate Culture (Status Quo And Support Of Further Development/Changes; E.G. Employee Surveys On Leadership, Employer Attractiveness, Working Environment). The Future Partner Should Advise The Client Proactively And With A Holistic View Of The Client And Its Competitive Environment Within The Framework Of The Conception, Implementation And Evaluation Of The Study Projects And Support Them In Creating Comprehensive Synergies And Networking Of The Results. In Addition, Existing Studies Need To Be Further Developed And New Studies Designed And Carried Out As Needed. The Range Of Services Includes The Entire Market Research Process, I.E. H. Analysis And Specification Of Requirements/Research Questions, Desk Research/Research, Conception And Implementation, Data Evaluation And Analysis, Presentation Of Results/Reporting As Well As Target Group-Oriented Presentation With Clear Interpretations Of Results And Recommendations Or Derivations For Action. Entire Study Projects Or Individual Work Steps/Partial Services Can Be Accessed As Needed. Further Details On The Subject Of The Service Can Be Found In The Service Description, Which Is Attached To The Application Conditions For The Offer Phase As Appendix 1.