Tenders are invited for Graphic Design and Content Development for a Digital Career Guidance App for Vulnerable Youth in Africa Closing Date: 29 Nov 2024 Type: Consultancy Project: Children and Youth on Migration Routes in North and West Africa Mission: Graphic design and content development for a digital career guidance application for vulnerable youth in Francophone West and North Africa Contacts: Aurora Mela Project Manager - aurora.mela@helvetas.org Sidi Mohamed Bah Deputy Project Manager - sidimohamed.bah@tdh.org Implementing consortium: Helvetas, GIZ, Terre des hommes 1.Background and rationale Young people around the world are highly mobile and flexible, moving in search of better opportunities (education or employment). In addition, young people living in remote rural areas, in fragile contexts and non-sedentary young people can be particularly difficult to reach through project activities. Reaching these young people involves high transport costs as well as substantial training and mentoring costs for career guidance actors. Secondly, the number of young people who want to receive support is very high and the projects can only reach a small part of it because of the costs. Youth face the following barriers to employment and entrepreneurship: Lack of guidance, insufficient counselling and poor access to information about employment and self-employment opportunities: Despite the strong entrepreneurial spirit of many young people, many business ideas are not developed or remain underdeveloped. Skills shortage: Young people do not have access to the necessary training that meets market demand for their professionalization. Lack of support: Young people do not have access to support. Young people do not follow their interests and do not sufficiently analyze their knowledge, resources and the market environment when entering a profession. As a result, business ideas are not sufficiently developed, do not meet market demand enough and lack the necessary professionalization. Many skills development and youth projects are experiencing these difficulties, among them the EJM (Children and Youth on Migration Routes) project, a consortium between Helvetas, Terre des Hommes and GIZ in Tunisia, Morocco, Guinea, Mali and Niger and Helvetas NAAFA project (Naafa Passage Project) in Burkina Faso. By offering a digital career guidance module that helps young people make an informed choice, to build their future based on their own ambitions. These two projects aim to meet this challenge together while being part of a systemic and inclusive approach. About the projects The objective of the project Children and Youth on Migration Routes in North and West Africa funded by the Government of Switzerland and implemented by the Helvetas, GIZ and Tdh consortium, is that countries in West and North Africa have and apply a normative framework and capacities to ensure that children and young people on the move are protected, protected by children and young people on the move. access to education and training with a view to improving their chances and opportunities for a dignified life. The objective of the NAAFA project is to improve the skills and promote entrepreneurship of Burkinabe youth and citizen participation in order to improve their living conditions. Specifically, the Naafa project helps to strengthen the technical capacities of young people and women in promising professions; to improve the framework conditions for the inclusive and sustainable socio-economic integration of young people and women; to facilitate dialogue between actors and stimulate the emergence of an inclusive finance market for the benefit of young people and businesses. 2. Objectives of the mission The Helvetas team in Burkina Faso has developed a career guidance module, called Life Project. This module is designed to help young people identify their potentialities and strengths, to obtain the support of their communities (parents, relatives, etc.) and to pursue training and activities that correspond to their interests, and that can lead to opportunities or income-generating activities. As part of this mission, this existing module will be adapted and digitised, making it accessible to young people. The digital module should be able to be used with the support of a coach, career guidance service or project staff. A script for the online module has already been created (see appendix). Here is a brief summary of the different steps of the module: Introductory session: The user understands the purpose of the course and the expectations to be achieved. Social contract: The user evaluates who can be useful to him in his network. Lifeline: Exploration of key moments in the users life to better understand their journey and future aspirations. Skills assessment: Identification of the users current skills in order to align them with their professional and personal goals. Link with real life (opportunities/job market/training): Linking skills of the user with concrete opportunities on the job market or in training. Project planning: Development of a detailed action plan to achieve the defined objectives, taking into account the resources and steps required. Conclusion: Coaching contract and return to the community: Finalization of the journey with a personalized coaching contract and reintegration into the community to support continuous progress. The goal is to transform the content into a simple and interactive online orientation module. The target group includes people with low literacy skills. The module will therefore include voice narration, storytelling, images, quizzes and videos to facilitate learning (see the appendix for more details). It will also be necessary to provide text to voice and voice to text functions for certain activities (see the script in the appendix). The course could be hosted on a Moodle Learning Management System (LMS), and the content must be compatible with Moodle. Ideally, the content will be packaged in SCORM packages so that it is compatible and can be uploaded to different content management systems (LMS). It is important to use lightweight formats for video and images to minimize bandwidth requirements and promote use in areas with limited connectivity. The technical solution should allow users to use the application offline after installing the application by downloading or from a local server. It should be possible for the young people who are accompanied to send the results of their personal work to the person who accompanies them in the process, who will be able to validate or comment on them in return at each stage. The content will be created in close collaboration with the Helvetas team, as well as with partners (for feedback and testing purposes). 3. Deliverables Deliverables include: Detailed scenario and storyline for the module (including the different videos) Final product - The career guidance module (including videos, images, activities) is digitized, tested, validated and available online The code will remain open source and will have to be put online as well, in particular in order to allow adaptations in different geographical, cultural and linguistic areas. A manual that guides instructors/facilitators on how to use the course and contextualize the off-app content (with screenshots and short videos that will be made with a project expert) to be developed in close collaboration with the Burkina Faso team. All deliverables will be written in French. 4. Duration of the service The entire contract period will cover three months from the date of signature of the contract: Finalization of the scenario/detailed script (2 weeks) Content development and validation (1 month) Trials phase (2 weeks) Finalization (deployment, presentation workshop, consideration of observations and validation) (1 month) Anticipated start date: January 1, 2025 5.Qualifications of tenderers Participation is open to any natural or legal person, regularly and in good standing with the administration, with the following qualifications: Min. 5 years of experience in the development of multimedia content, graphics and graphic elements for e-learning (animations, videos, etc.). Proficiency in Design Tools: Proficiency in software such as Adobe Creative Suite, Figma, or Sketch for creating visual elements. Experience with online learning platforms: Familiarity with platforms such as Moodle and tools such as Articulate, ensuring compatibility with learning management systems (LMS). UI/UX Design Skills: Ability to design user-friendly and attractive interfaces with a focus on ease of use and accessibility, including the use of plug-ins enabling text to voice and voice to text. Multimedia Design Expertise: Proficiency in creating visual, video, and audio content to support learning. Instructional Design Knowledge: Understanding of how to apply instructional principles to enhance learning through visual aids. Responsive Design Competency: Able to create designs that work seamlessly across devices. Experience designing for low-literacy audiences: Ability to develop visuals and voice storytelling to help learners with minimal text. Project Management and Communication Skills: Ability to collaborate effectively, manage deadlines, and complete the design process. Portfolio of relevant work: A strong portfolio of similar projects demonstrating experience in designing pedagogical or e-learning tools (please include examples of work/links to similar projects). 6.Presentation of proposals and budgets The application file must include a technical proposal and a budget proposal. Please follow the following structure for your offer and the required documents. The number of pages indicated for each section is not binding, but the offer (without appendices) must not exceed eight (8) pages (Arial font, size 11, si Tender Link : https://reliefweb.int/job/4108439/conception-graphique-et-developpement-de-contenu-pour-une-application-numerique-dorientation-professionnelle-pour-les-jeunes-vulnerables-en-afrique-d
