Tenders Are Invited For Advertising And Marketing Services – Online-Marketing

Advertising And Marketing Services – Online-Marketing. Contract Processing: Agreements On Campaign Planning Are Made By Telephone, Verbally Or By Email. As A Rule, It Starts With A Briefing. The Type Of Briefing, Including The Required Lead Time (Maximum 14 Days), Is Usually Agreed Upon Before The First Order. Different Departments At Leuphana With Different, Previously Named Contact Persons, Different Click Budgets And Target Groups Run Adwords, Social Media And Other Online Campaigns To Promote The Study Program Or For Branding. As A Rule, Several Campaigns Run In Parallel For Individual Study Programs. It Must Be Ensured That All Campaigns Are Set Up, Launched On Time In Accordance With The Clients Briefing, Accompanied By Continuous Monitoring And Then Evaluated. Account Management - Optimization Of Advertising Account Structures, E.G. E.G. Meta, Adwords, Tiktok, Spotify... - If Necessary, Creation Of New Advertising Accounts For The Use Of New Channels - Structuring In Consultation With Leuphana Colleagues According To Setup And Target Group(S) Management Of National And International Online Advertising Campaigns - (Short-Term) Setting Up Of New Search, Display, Social Media, Online Campaigns For Study Programs And Schools Nationally And Internationally - Setting Up And Supporting International Campaigns In The Native Language Of The Target Market (Not German Or English) (Translations Are Carried Out By The Leuphana Delivered) - Promotion Of Organic Social Media Posts / Contributions To E.G. B. Meta, Linkedin, Microsoft Advertising) - Advice On Campaign Strategy / Conception And Strategy Development - Target Group Analyzes And Evaluations - Campaign Management / Campaign Support In Social Networks - Checking And Optimizing Campaign Settings - Landing Page And Conversion Optimization - Setting Up A/B Tests For Landing Pages - Optimization Of The Keyword Pool - Researching Relevant Keywords - Optimizing And Expanding The Ad Texts Including Split Testing - Pausing Poorly Performing Ad Texts - Monitoring The Actual Search Queries - Expanding Lucrative Campaigns In Terms Of Structure And Keywords - Pausing Non-Lucrative Areas Based On The Objectives Of The Customers - Optimization Of Cpc Bids (Bid Management) (Regularly) - Control & Optimization Of The Click Budget - Innovation (Innovations In The Market And Assessment Of Relevance For Leuphana) - Social Media Consulting (Via Email, Telephone, Workshop) Analysis And Reporting - Analysis Of The Sea Campaigns In Accordance With The Lower Saxony Data Protection Regulations For Public Institutions - Setting Up A Dashboard/Reporting To Track The Campaigns And