Tenders Are Invited For Advertising And Marketing Services – Conducting An Image And Information Campaign Regarding The Promotion Of The Idea Of ​​Lifelong Learning As Part Of The National Recovery And Resilience Plan (Kpo) Project

Advertising And Marketing Services – Conducting An Image And Information Campaign Regarding The Promotion Of The Idea Of ​​Lifelong Learning As Part Of The National Recovery And Resilience Plan (Kpo) Project. The Subject Of The Order Is To Conduct An Image And Information Campaign Regarding The Promotion Of The Idea Of ​​Lifelong Learning As Part Of The National Recovery And Resilience Plan (Kpo) Project Support For The Development Of Modern Vocational Education, Higher Education And Lifelong Learning. The Contractor Is Responsible For Carrying Out The Following Tasks: 1) Selecting Opole Ambassadors Of Lifelong Learning And Presenting Their Profiles, 2) Preparing Exhibition Elements Consistent With The General Concept Of The Campaign And Their Implementation, 3) Conducting A Billboard Campaign, 4) Promotion In Regional And Local Stations Radio In The Form Of 3-Minute Broadcasts, 5) Promotion In Regional And Local Radio Stations In The Form Of 30-Second Radio Advertising Spots, 6) Publication Of Graphic Advertisements In Online Editions Of Local News Websites, 7) Printing Of Sponsored Articles (Text-Graphic Advertisements) In A Regional Daily Covering The Entire Opole Voivodeship And Local Newspapers, 8) Conducting A Poster Campaign In Public Transport Buses, 9) Conducting A Citylight Campaign (On Selected Bus Shelters), 10) Composition And Printing Of Posters Used In The Poster Campaign, 11) Developing A Spot Promotional Campaign, 12) Production Of Films Documenting Events Taking Place During The Promotional Campaign As Part Of The Kpo Project, 13) Promotion On Facebook, 14) Broadcasting Flexible Display Advertisements In The Google Adwords Advertising Network. The Description Of The Subject Of The Order Is Detailed In Annex 1.