Tenders Are Invited For Media Production Consultant

Tenders are invited for Media Production Consultant/ Contractor Service/ Work Description: Full-service production of best quality videos, posts, photos and materials, all included in the action plan The selected media agency will be responsible for designing, implementing, and managing the Parent Engagement Communication Campaign over a period of one year. The scope of work includes: · Campaign Strategy Development: · Develop a comprehensive media strategy tailored to the campaign objectives, including key messages, target audiences, and the most effective media channels for reaching parents and caregivers in marginalized areas. · Create a detailed content calendar outlining all planned activities, including timelines and key milestones. · Content Creation: · Produce a variety of multimedia content (traditional and digital), including social media posts, videos, infographics, radio spots, and other materials that align with the campaign objectives. · Ensure that all content is culturally relevant, accessible, and suitable for the target audience. · Branding Compliance: All content and materials produced must strictly adhere to USAIDs branding guidelines. The agency will be required to collaborate with BEAs communications team to ensure that the campaigns branding is consistent with USAIDs standards. · Media Buying and Placement: · Plan and execute media buying across relevant channels, including traditional media (TV, radio, print) and digital platforms (social media, websites). · Ensure broad reach and engagement with the target audience, particularly in marginalized areas. · Public Relations and Outreach: · Develop and execute a public relations plan to generate media coverage and build awareness of the campaign. · Collaborate with local influencers, community leaders, and other stakeholders to amplify the campaigns message. · Monitoring and Evaluation: · Establish key performance indicators (KPIs) and monitor the campaigns progress against these metrics. · Provide regular progress reports to BEA and adjust the strategy as needed to ensure the campaigns success. · Conduct a final evaluation at the end of the campaign to assess its impact and identify lessons learned. · Target Audience: · Parents and caregivers of children aged 3-6 years. · Special focus on families in marginalized area. · Secondary audience: community leaders and educators. Tender Link : https://www.jobs.ps/en/tenders