Tenders Are Invited For Marketing Management Consultancy Services – Dachkommunikation

Marketing Management Consultancy Services – Dachkommunikation. The Aok Community Insures More Than 27 Million People - Thats One In Three People In Germany. It Consists Of The Aok-Bundesverband Egbr (Hereinafter Referred To As The Client) And Eleven Independent Corporations Under Public Law: Aok Baden-Württemberg Aok Bayern - The Health Insurance Fund Aok Bremen/Bremerhaven Aok - The Health Insurance Fund In Hesse Aok - The Health Insurance Fund In Lower Saxony Aok Nordost - The Health Fund Aok Nordwest - The Health Fund Aok Plus - The Health Fund For Saxony And Thuringia Aok Rhineland/Hamburg - The Health Fund Aok Rhineland-Palatinate/Saarland - The Health Fund Aok Saxony-Anhalt - The Health Fund The Eleven Aoks Are Independent Corporations Under Public Law One Region Is Responsible And Are Therefore Not In Competition With One Another. Together With The Aok Federal Association (Aok-Bv) They Form The Aok Community. The Aok Federal Association Is The Service-Oriented Representative Of The Aok Community Based In Berlin. The Tasks Of The Aok Federal Association Include, Among Other Things: Political Advocacy, Maintaining The Aok - The Health Fund Brand, Umbrella Communication And Nationwide Communication With Insured Persons. In Doing So, It Operates Within The Framework Specified By The Supervisory Authorities (Https://Www.Bundesamtsocialesicherung.De/De/Themen/Krankenversicherung/Gewinnung/). Under The Common Brand Aok - The Health Insurance Fund, The Aoks Focus Their Market Presence, Regional Campaigns, Own Agencies And Sales Activities Particularly On Local Market Requirements. Even If 95% Of The Services In The Gkv Are Regulated By Law, There Are Still Differences In The Range Of Services And Prices, Not Only Between The Types Of Health Insurance Companies, But Also Between The Aoks. As Part Of This Tender, The Aok Federal Association Is Looking For A Contractor Who Will Take Over The Planning, Conception, Creation And Implementation Of The Umbrella Communication And Essentially Provide The Services Of A Creative Agency. He Is Also Responsible For Strategically Advising The Aok Federal Association On Marketing Issues. It Should Be Noted That Certain Fields Are Already Processed By Specialized Agencies That Are Already Contractually Bound To The Aok Community, In Particular The Regional Communication Of The Aoks, The Higher-Level Brand And Corporate Design Consulting, Youth Marketing, Personnel Marketing, Employer Communication, As Well As Content Marketing And Corporate Publishing For Insured Persons. This Includes In Particular Informative And Educational Content In Accordance With Section 1 Sgb V In Customer Magazines, Newsletters, Social Media And On Aok.De. In Addition To The Content Of The Aok.De Website And Social Media, There Is An Online Health Magazine On Aok.De. The Content Service Provider Was Entrusted With The Task Of Creating Awareness For This New Content. Regardless Of This, The Contractor Is Responsible