Tenders Are Invited For Outreach Partner (Egypt)

Tenders are invited for Outreach Partner (Egypt). Closing Date: 5 Sep 2024 Type: Consultancy Contracting Authority: Stichting SPARK Project Name: Maharat for Tourism Activity Name: Outreach Partner (Egypt) Location: Egypt **Date of advertisement :**August 14, 2024 Application Deadline: September 05, 2024 Expected Start Date: September 15, 2024 Duration of the activity: 1 Year Application Method: Offers should be sent to [email protected] Application Email Subject: Outreach Partner (Egypt) Bidder Name, Date. Contracting Authority SPARK SPARK develops higher education and entrepreneurship to empower young, ambitious people to lead their fragile and conflict-affected societies into prosperity. SPARK is a dynamic and growing international not-for-profit development organisation with 100+ staff members in more than 14 offices worldwide. We open pathways for young people, particularly women and refugees, to study, work and grow their own businesses in fragile communities. Their success brings stability where its needed most. Statement of Work: SPARK is currently seeking partners to assist in implementing Maharat for Tourism programme. The selected partner will be responsible for carrying out project activities with continuous support from SPARK. This includes participants outreach and community engagement. 2. Programme Description: The Maharat for Tourism programme, financed by Google.org, supports young people throughout Egypt, the KSA, United Arab Emirates, Qatar, Kuwait, Jordan, Lebanon, Tunisia and the Palestinian territories. The programme supports job seekers and small and medium-sized business owners to enhance their existing job skills within the travel and tourism sector, particularly through digital and soft skills training. Additionally, government policymakers are supported to create more enabling regulatory environments for productive tourism sectors in their regions. With a particular focus on women and minorities, who currently have the lowest income and job participation in the GCC & parts of the MENA region, the programme offers a pathway to create sustainable livelihoods within the travel and tourism sector. 3. Target Audience: 1- Youth seeking employment opportunities that are engaged in the project. 2- SMB owners operating in low-income and rural areas in the sector that are engaged in the project. 3- Local informal tourism sector workers (e.g. tour guides, local hotel personnel, etc.) in underserved communities that are engaged in the project. 4- Government policymakers enabling and supporting the End Beneficiaries to engage with their local authorities, local authorities unable to provide structured access to opportunities for End Beneficiaries. 4. Maharat Curricula Content: The Project seeks to support individuals in the chosen countries by providing them digital and soft skills training and capacity building through Maharat Platform to enter the travel and tourism sector, or enhance their existing job skills within the sector. The skills training is made up of four curricula listed below to cater to each stakeholders needs. Curriculum 1: Government Tourism Strategies & Policies Target: Policy Makers Module 1 - Introduction to tourism industry: Tourism fundamentals Module 2 - AI in tourism : transforming experience Module 3 - New trends in Tourism industry Module 4 - Building blocks of country strategy Curriculum 2: Manage your Small & Medium Business in Tourism Industry Target: Small Business Owners Module 1- Introduction to tourism industry: Tourism fundamentals Module 2 - AI in tourism : transforming experience Module 3- Product design and management Module 4- Tourism marketing Module 5- Business management Curriculum 3: Experiential Tourism Tour Operations Target: Job Seekers Module 1- Introduction to tourism industry: Tourism fundamentals Module 2 - AI in tourism : transforming experience Module 3 - Experience design and management Module 4 - Experiential tourism marketing Module 5 - Fundamentals of experiential tourism Curriculum 4: Events Planning and Design Target: Job Seekers Module 1- Introduction to tourism industry: Tourism fundamentals Module 2- AI in tourism : transforming experience Module 3- Events Operations and management Module 4 - Fundamentals of Events Industry Module 5- Events marketing 5. Description of the Outcomes, Activities & Deliverables The partner will be responsible for: Outcome 1: On-site Launch & Online programme Outreach programme outreach will be conducted with the support of the selected partner onboarded. Activities: Organising in-person kick-off events to launch the project and introduce it to the stakeholders in Egypt in the following cities (Cairo, Aswan, Luxor, Al Alamein City, Sharm El Sheikh, Hurghada)- Attendees for each event should be between 30 and 50 stakeholders from government entities, SMB owners and key players in the tourism eco-system. Providing an outreach and engagement plan to approach the target groups in the tourism sector in the targeted countries. Promoting Maharat online platform across the region with a specific focus on target cities, through online/in-person events to directly communicate the programme messages, promote its unique selling points to encourage stakeholders to participate. Reaching out to participants to take part in the online training, provided on Maharat platform Outreach and identification of the target groups for the multiple cohorts in collaboration with the Ministries of Tourism and other related organisations. It is worth mentioning that the number of enrolled learners per cohort increases as the programme progresses Deliverable A: Comprehensive Outreach Plan; a document detailing the overall strategy and the list of target stakeholders and the target audience. This also includes outreaching underserved communities, low-income in rural areas Timeline: Submit plan by September - October 2024. Implement plan throughout the duration of the contract, September 2024 - September 2025 Deliverable B: Marketing plan; Digital marketing and social media schedule with the related platforms/groups/online tech clusters, for the content that will be provided by SPARK. Collaboration with SPARK team on the content and materials as per the programmes guidelines and approved key messages. Provide photographs from key events and activities, as well as collaborate with SPARKs video creation team to produce videos. Timeline: Submit plan by September - October 2024. Implement plan throughout the duration of the contract, September 2024 - September 2025 Deliverable C: Organizing Kick-off Events in Egypt* Event planning and logistics document including agendas, attendance lists and promotional campaigns. Post-event retrospective calls with the SPARK team. Timeline: Submit plan as a part of the proposal Implement plan between October and December 2024 * The applicant will be responsible for all the logistic arrangements and expenses, as a part of this contract. Outcome 2: Events, Webinars & In-person Outreach Facilitating programme promotion and implementing in-person and online events engaging the target audience and tourism sector stakeholders Activities: Contributing to the promotion of the programme Planning, organising, and executing in-person events of different scales designed to engage the different groups of the target audience and tourism sector actors to promote the programme. Deliverable A: Additional Outreach Events Event planning and logistics document including agendas, attendance lists and promotional campaigns. Post-event retrospective calls with the SPARK team. Quarterly reports summarising outcomes and feedback Timeline: Submit plan by September - October 2024. Implement plan throughout the duration of the contract, September 2024 - September 2025 Expected Results of the Outreach: Country: Egypt Targeted Cities: Cairo, Aswan, Luxor, Al Alamein City, Sharm El Sheikh, Hurghada Target**: 5,500 Target Audience: The targets are distributed per each country as follows; 30% Youth seeking employment opportunities 30% SMB Owners 20% Local informal tourism sector workers 20% Government policy makers * This column indicates the numbers of learners enrolled on Maharat Platform, and completed 70% of one of the four curricula each curriculum takes about 2.5 hours to complete by the learner. * Applications for Maharat Platform Curricula will be open throughout the duration of Maharat programme (until the end of December 2025). Applicants for this ToR are encouraged to intensify their outreach efforts as the programme progresses. Outcome 3: Feedback & Reporting Collecting feedback, conducting regular mapping in targeted countries, holding biweekly meetings with updates, activity reports, retrospective evaluations, and providing quarterly and final reports. Activities: Supporting the collection of feedback from the participants of the events. Providing inputs to stakeholders mapping across the targeted countries Providing biweekly meetings & update Providing quarterly and final activities report including activities, progress, challenges, and lessons learned. Deliverable A: Providing inputs for the stakeholders mapping in the following Egyptian citiesCairo, Aswan, Luxor, Al Alamein City, Sharm El Sheikh, Hurghada Timeline: September - December 2024 Deliverable B: Quarterly and Final Narrative report including activities, progress, challenges, and lessons learned. Timeline: September 2024 - September 2025 * The quarterly report is due 30 days after the end of each quarter The selected partner must adhere to the brand guidelines of the programme which will be provided by SPARK. If selected, the partner must report all relevant fin Tender Link : https://reliefweb.int/job/4086586/terms-reference-outreach-partner-egypt