Expression of Interest For Transport Program Communication Firm

Expression of Interest are invited for Transport Program Communication Firm. The Government of Senegal (GoS) has prepared PMUD, an urban mobility plan for Dakar initially (other cities to be added). PMUD aims at improving mobility for a dynamic and growing city while reducing emissions and pollution. PMUD contains various projects (biofuel production, cable car, transit real estate, traffic management) that are ready to be implemented as public private partnerships (PPP) as well as other in preparation, including several BRT bus lines which would eventually be implemented as PPP projects. IFC will be assisting GoS in the implementation of the activities of PMUD under a programmatic approach (the Project) IFC is soliciting expressions of interest (EoI) from a communication firm to support with the implementation of the Project (the Consultant). The ideal candidate would have extensive experience in mass communication strategy, including stakeholder mapping, crisis management and mass communication campaigns in support of public sector reforms programs or privatizations in West Africa in particular. The Consultant will support IFC for all communication related activities in the implementation of the Program along its two components. Component A: PPP transactions to implement in 2 phases: phase 1 would cover due diligence and structuring of the transaction. Phase 2 will cover prequalification of investors and competitive tender up to closing of the transaction. The Consultant will work in collaboration with other IFC-hired consultants (technical, auditors and communication) and will be part of the IFCs transaction team. Tender Link : https://wbgeprocure-rfxnow.worldbank.org/rfxnow/public/advertisement/index.html