Project: Tender19516 - Commissioned Research Services Vendor Of Record 2024 . Public Opinion Research Services Vendor Of Record (Vor) This Rfb Is An Open Invitation By Supply Ontario (“So”) To All Interested Firms (“Proponents”) To Provide Design, Implementation, And Support Services For Quantitative And Qualitative Public Opinion Research And Research Data / Analysis Services. The Proponent, By Responding To This Rfp, Confirms It Is Capable Of Supplying And Delivering The Requirements To Government Of Ontario Ministries, Agencies And Other Eligible Entities As Set Out In This Rfb. The Rfb Objectives Are To Establish A Vor Arrangement With Multiple Proponents For The Provision Of Public Opinion Research Services According To The Specifications More Fully Described In The Scope Of Work Of This Rfp. Proponents May Seek Qualification For One, Or All, Of The Three (3) Available Research Streams: Quantitative, Qualitative, And Research Data / Analysis Services. The Term Of The Agreement Will Be For Four (4) Years Commencing September 3, 2024. The Selected Proponents Will Be Requested To Enter Into An Agreement With So For The Provision Of The Scope Of Work And Deliverables Described In The Rfb “Deliverables.” There Is No Limit To The Number Of Vendors For Each Research Stream On This Vor Arrangement. All Existing Contracted Research Vendors Must Re-Qualify For The New Vor Arrangement. The Vor Arrangement Will Be For Mandatory Use By All Government Of Ontario Ministries, Agencies And Ops Entities; And For Optional For Use By Eligible Public Sector Organizations; And Legislative Assembly, Regardless Of Value When Acquiring The Services. Scope Of Work Deliverables (Summary Only. See Rfb For Full Deliverables.) 1) Quantitative Research Large Scale Data Collection And Possible Analysis. Possible Categories • Public Opinion • Satisfaction Studies • Marketing Effectiveness • On-Going And/Or Long-Term Tracking Studies Methodologies • On-Line O Client Provided Sample O Established Panels O Telephone-To-Online Recruited Sampling • Telephone O Random Digit Dialing O Other Randomly Recruited General Population Sample O Interactive Voice Response O Cell Phone Sample • Mixed/Other O Mail O In-Person Intercept O Other Type Telephone-Online O Quantitative/Qualitative Methods (Used Sequentially Or In Tandem To Support Single Research Project) 2) Qualitative Research Professionally Moderated Online Or In-Person Research That Gathers Non-Numerical Data To Gain An Understanding Of Attitudes, Beliefs, Or Motivations. Includes Smaller Group (Dyads, Triads), And One-On-One (In-Depth Interviews). Possible Categories • Public Opinion • Marketing • User Experience • Idea Generation Methodologies • Focus Groups (In-Person/Online) • Dyads/Triads (In-Person/Online) • In-Depth-Interviews (In-Person/Online) • Online Communities/Discussion Boards • Stakeholder Consultation (In-Person/Online) • Ethnographic Observational Research • User Experience 3) Data Services Analyse And Interpret Aggregated Data. Run Statistical Analyses On Primary Or Secondary Data. Possible Categories • Population Segmentation Analysis • Geo-Demographic Analysis • Census Analyses • In-Depth Data Analyses • Marketing Data Analysis And/Or Campaign Evaluation Methodologies • Advanced Statistical Analyses (E.G., Segmentation Analysis) • Geo-Demographic Targeting • Aggregating Data Sets And Analyzing For Insights • Analyzing And Interpreting Digital Data
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