Tenders Are Invited For Market Study For Small Entrepreneurs

Tenders are invited for Market Study for Small Entrepreneurs Since the transformation of Advans Congo into a microfinance institution in early 2023, the institution has sought to acquire more clients in the Small Entrepreneurs segment in order to increase the number of borrowing clients, its impact and its profitability. To do this, the institution needs to better understand the segment and know how to attract it with what offers (products, services, channels), what commercial arguments and what marketing strategy, in order to differentiate itself from its main competitors. This study aims to help Advans Congo define its strategy in the Small Entrepreneurs segment and beyond by providing the institution with a clearer vision of the needs and expectations of this segment in the broader market. [Disclaimer: The above text is machine translated. For accurate information kindly refer the original document.] Tender Link : https://www.tala-com.com/appels-offres/marché-de-services