Tenders Are Invited For Cgap Validating Dimensions For Mse Segmentation

Tenders Are Invited For Cgap Validating Dimensions For Mse Segmentation - India Cgap Is In The Process Of Launching A New Initiative To Understand The Current Volume And Nature Of Financial Services Available To Micro And Small Enterprises (Mses) And Particularly Subsistence; Nano; And Micro-Enterprises Run By Women In Emerging Markets. The First Phase Of This Work Will Be Focused On Three Countries India; Kenya And Uganda. The First Workstream For This Project Will Be Focused On Conducting A Thorough Literature And Data Review. That Workstream Will Produce Criteria / Dimensions On The Basis Of Which Cgap Can Conduct A Segmentation Exercise In The Three Countries. This Assignment Is Aimed At Validating The Dimensions Suggested For Segmentation Through A Series Of Primary Interviews. The Main Objectives Of This Research Are To: * Confirm That The Segmentation Dimensions Recommended Are Fit For Purpose For A Majority Of The Indian Mses* Identify The Characteristics And Borrowing Requirements Of The Segment.* Develop Personas To Highlight Findings. The Expected Outputs From This Exercise Include; But Are Not Limited To:1. 1. Document Validating The Segmentation /Dimensions Or Providing Alternatives.2. 2. Personas Of Mses That Fit And Validate The Final Segmentation Criteria/Dimensions. Tender Link : Http://Www.Worldbank.Org/En/About/Corporate-Procurement/Business-Opportunities/Administrative-Procurement?Order=Desc