Conducting Quantitative Research Of The Film Market In Poland. The Subject Of The Proceedings Is To Conduct Cross-Sectional Research, The Aim Of Which Is The Broadest Possible Characterization Of Film Viewers. The Research Process Is To Provide Knowledge That Will Be A Possibly Detailed Photograph Of The Polish Film Market From The Viewpoint Of Its Recipient. The Research Process Is Intended To Track Changes Over Time, So As To Be Able To React In Advance To Changing Habits And Behaviors. The Process Is Divided Into Research Modules: Module I In-Depth Characteristics Of The Film Audience And People Who Do Not Use This Type Of Entertainment. The Module Is Cyclical, Performed Maximum Once Every 6 Months, For A Period Of 3 Years. Module Ii - Characteristics Of Viewers Of Specific Film Titles Of A Cyclical Nature Depending On The Frequency Of Cinema Premieres, Premieres On Other Media, For A Period Of 3 Years. A Detailed Description Of The Subject Of The Order Can Be Found In Appendix No. 1A To The Swz, And In The Draft Provisions Of The Framework And Executive Agreement.
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