The Objective Of This Invitation Is To Secure The Services Of A Company Or Agency To Deliver The National Museum Of Ireland S Ongoing And Developing Audience Research Programme As Part Of The Visitor Transformation Project. We Require A Range Of Data And Insights About Our Visitors And Audience To Assist In The Delivery Of Our New Strategic Plan And Capital Development Programme. Nmi Is Seeking A Suitably Qualified Contractor To Deliver Onsite And Digital Research With Experience In The Arts And Cultural Sector, Particularly Within Venues (Galleries, Museums, Theatres) To Provide A Range Of Services. In Line With Public Service Innovation And Nmi S Commitment To Innovation, Nmi Are Particularly Interested In A Methodology That Uses The Principles Of Service Design In Data Collection, Analysis And Recommendations Relating To Data Insights. Surveys Should Also Take A Visitor Centred View. The Required Services Will Include Data Capture And Insights Relating To: General Visitors To All Four Sites Including Demographic And Sentiment; Events, Workshops, Tours And Temporary Exhibition Programmes; Online Users In Particular Online Events; Mystery Shoppers That Take A Focus On An Overall Visitor Experience And Site Offering Feedback; Potential For Focus Groups To Assist In Consultation On Future Capital Developments And New Initiatives; The Successful Tenderer Will Build Upon Nmi S Existing Regular Annual Visitor Survey And Ensure Continuity With Previous Surveys Conducted At Nmi S Sites.
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