Request for Proposal for Design Of A Social And Behavior Change Communication Strategy, Focused On Promoting Hiv Prevention, To Be Developed And Delivered Through The Leadership Of A Diverse Group Ofl

Design Of A Social And Behavior Change Communication Strategy, Focused On Promoting Hiv Prevention, To Be Developed And Delivered Through The Leadership Of A Diverse Group Ofl According To Unicef Studies At A Global Level, Adolescent Girls And Young Women Face Gender Inequalities, Exclusion, Discrimination And Violence, Which Exposes Them To A Higher Risk Of Contracting The Human Immunodeficiency Virus (Hiv). Hivis One Of The First Ten Causes Of Death Among Women Of Reproductive Age Worldwide, And In Nicaragua The Most Affected Populations Are: Men Who Have Sex With Men. Sex Workers And Transgender. Nicaragua Has A Comprehensive Adolescent Health Program That Has Defined The Following Strategies: Family Planning. Life Skills. Study Circles And A Strong Family. For The Development Of These Strategies, It Has Four Institutional Regulations. The Provision Of Sexual And Reproductive Health Services Address Adolescents Aged 10-19. One Of The Interventions In This Area Is To Implement The Necessary Mechanisms For Education, Prevention, Epidemiological Surveillance, Research, Care And Monitoring Of Sexually Transmitted Infections -Stis-. Hiv And Aids, As Well As To Guarantee Respect, Promotion. Protection And Defense Of The Human Rights Of People Affected By These Diseases. In This Sense, It Has Emerged As A Necessity To Develop Communication Materials And Activities Through Consultations With Adolescents And Young People And Then Be Disseminated Through Social Networks And The Unicef Website, This Content Must Be Clear And Simple; Developed And Delivered Through The Leadership Of A Diverse Group Of Adolescents And Youth Representing Different Ages, Genders, Sexual Orientations, And Cultural Identities. This Activity Is Linked To The Child Survival And Development Component Of The Unicef Cooperation Program 2019-2023. Which Includes The Training Of Facilitators, Promoters And 1. Carry Out A Diagnosis Of Behaviors. Attitudes And Practices To Know The Situation In Terms Of Acceptance Of Inclusion And Diversity In Private And Social Spaces. 2. Identify And Classify The Behaviors To Promote With Communication Actions. 3. Propose A Communication Plan With Specific Activities For Two Years To Generate Participation In Community Spaces. This Must Integrate Target Audience, Advocacy Strategy . Implementation Methodology, Monitoring Of Change Indicators And Scope. 4. Design The Concept And Creative Identity Of The Communication Material That Will Be Produced In Various Formats, Taking Into Account The Characteristics Of The Different Target Audiences. Activities To Be Developed: - Hold Regular Coordination And Validation Meetings With The Unicef. Unfpa. Paho And Minsa Teams. - Gathering Of Information In The Selected Communities And Personnel Of The Ministry Of Health. - Review Bibliography, Reports, Material And Data On Hiv And Inclusion Provided By Unicef And Minsa. As Well As Other Sources. - Design Creative Communication Content That Responds To The Three Specific Objectives Set. - Validate Message And Content Proposal For Adolescents And Young People. Expected Products 1. Work Schedule Approved By Minsa And Unicef. 2. Diagnosis Of Behaviors. Attitudes And Practices: It Should Only Include Focus Groups In Five Municipalities. Managua. Matagalpa. Chinandega. Bilwi And Bluefields 3. A Graphic Line And Creative Concept Of A Communication Campaign. The Consulting Team Must Present At Least Two Proposals, One Of Which Will Be Selected. 4. Package Of Multi-Format Products: Spots For Tv And Adapted To Social Media Formats (3) • Production Of 1 30-Second Spot In Spanish • Production Of 1 30-Second Spot In Miskito Adapted, Instagram. Whatsapp And Twitter. Posters (6) • Design And Content Proposal For 2 Posters In Spanish. 2 In Miskito And 2 In Creole, Adapted For Social Media And Print With Prioritized Messages And Behaviors In Each Language. 5. Design And Implementation Of A Methodological Proposal For A Workshop To Create Content With Young People. • 1 Self-Managed Content Production Workshop For Adolescents And Young People Participating In The Strategy Design Process, So That They Themselves Can Be Generators Of Guiding Information Using Their Own Digital Communication Platforms {Whatsapp. Fb. Instagram. Etc.). Twitter). Concrete Products Co-Produced With Young People Should Be Obtained