Expression Of Interest For Communications For Health Consultancy

Expression Of Interest Are Invited For Communications For Health (C4h) Consultancy In The Pacific Deadline: 16-Jun-2022 23:59 (Gmt 8.00) Beijing, Perth, Singapore, Hong Kong This Consultancy Will Support The Who Division Of Pacific Technical Support (Dps) To Use The Communications For Health (C4h) Approach To Support Pacific Island Countries And Areas To Make It Easier For People To Make Healthier Choices And Lead Healthier Lives. The Who Division Of Pacific Technical Support (Dps) Is Based In Suva, Fiji, And Was Established To Coordinate And Provide Timely, Tailored Support And Backstopping To 21 Pacific Island Countries And Areas (Pics). In The Pacific, Noncommunicable Diseases (Ncds) Are The Number One Cause Of Early And Avoidable Death, Responsible For 75% Of Premature Mortality. Around The World, These Chronic Conditions Such As Diabetes, Cancer, Heart, And Lung Disease Are On The Rise, Driven Primarily By Four Major Risk Factors: Tobacco Use, Physical Inactivity, The Harmful Use Of Alcohol And Unhealthy Diets. The Communications For Health (C4h) Approach Can Therefore Play An Important Role In Driving The Policy And Behavioural Change That Will Make It Easier For People To Make Healthier Choices And Live Healthier, Ncd-Free, Lives. C4h Leverages The Power Of Communications As A Tool For Health. Individuals, Health Workers, Policy-Makers And Government Leaders Make Decisions Every Day That Affect PeopleS Health. These Decisions Are Often Shaped By The Information People Have, The Ways In Which They Communicate And With Whom, And The Psychological, Sociocultural And Environmental Factors At Play. Evidence-Based, Strategic Communications That Is, Using Communication Principles And Processes To Target A Particular Audience For A Specific Purpose, Based On Known Audience Needs And Preferences Is An Extremely Powerful Tool For Tackling Complex Health Challenges. Communication That Understands The Audience And The Drivers Of Their Behaviours, And Communication That Is Understandable, Credible, Accessible, Relevant, Actionable And Timely, Can Improve PeopleS Awareness, Shift Attitudes, Change Behaviour, And Spark Policy Reform. This Is Why For The Future: Towards The Healthiest And Safest Region, WhoS Vision For Joint Action In The Western Pacific, Prioritizes Strategic Communication As A Key Operational Shift. Who Is Scaling Up Its Use Of C4h To Achieve Health Priorities In The Pacific, And Is Supporting Member States To Apply The C4h Approach For Improved Health Outcomes At The Individual, Community And Societal Levels. Tender Link : Https://Www.Ungm.Org/Public/Notice/175470