Expression of Interest For Selection Of Consultant For Development Of Marketing And Branding Strategies For Mini-Textile And Leather Product Sub-Sectors

Expression Of Interest Are Invited For Selection Of Consultant For Development Of Marketing And Branding Strategies For Mini-Textile And Leather Product Sub-Sectors Under Sep. Consulting Firm (National) (Lump-Sump) Brief Description Of Assignment: The Consulting Services (The Services) Include But Not Limited To: * Identifying The Unique Characteristics Of The Product Of Microenterprises And Highlight Them To Create Demand Of Those In The Market * Creating Brand Image Of The Product Based On Environment And Other Protocols That Are Followed In The Production Process And Value Chain * Making People Aware About The Benefits Of The Safe Or Environment Friendly Products Which Use Safe/Environment Friendly Raw Material With No Harmful Elements And Grow Sense Of Smartness In Choosing The Product * Implementing The Branding And Marketing Related Activities Of The Micro-Enterprises And Their Products Etc. Experience, Resources And Delivery Capacity Required: A Consulting Firm Or Joint Venture With Broad And Deep Experience In Conducting Similar Assignment Is Needed. The Eoi Will Be Reviewed Based On Following: A. Overall 07 (Seven) Years Of Experience In The Field Of Launching Products Or Brands Or Services Nationally B. Have Experience Of Launching At Least 02 Products Or Brands In The Last 04 Years C. Should Have Experience In Branding Of Rmg (Ready-Made Garments) And Leather Products D. Experience On Full Fledged Marketing And Brand Campaign Implementation (360 Degree Campaign) ? Tvc (Television Commercials) ? Rdc (Radio Commercials) ? Press/Print Media ? Digital (Facebook, And Other Digital) ? Events/Activation ? Outdoor (Shop Sign, Billboards) ? Trade Marketing (Shelving And Space Management In Outlets) E. Experience Of Dealing With Social Clients, Ngos In Developing Strategies And Implementing Campaign At Grass Root Level Will Be Added Advantage F. Demonstrated Experience In Product Selling. (Submit Route To Market Plan Of Any Product And Outlet Coverage Report) G. Demonstrated Experience In Organizing Events And Fairs (Events And Activation, Dealer Meet, Retail Meet, Concert, And Door To Door Campaign) H. Demonstrated Experience In Pr And Media Coverage (Need To Submit Paper Cutting And Evidences) I. Demonstrated Experience To Connect With Modern Trade And Visual Merchandising In Outlets (Submit Copy Of Previous Contract) J. Demonstrated Experience In Preparing Communication Material And Impart Training On Technical Issues Of Sub-Sector K. Must Have Valid Trade License, Tin, And Vat Certificate L. Availability Of Appropriate Professional Skill Among Staff M. Financial Health Of The Firm N. Availability Of Other Resources Other Details (If Applicable): A Consultant Will Be Selected In Accordance With The Quality And Cost Based Selection (Qcbs) Method Set Out In The World Bank Procurement Regulations. Further Information Can Be Obtained At The Address Below During Office Hours: 10:00 To 16:00 Hours. The Detailed Terms Of Reference (Tor) For The Assignment Can Be Downloaded From Www.Pksf-Bd.Org Website Or Can Be Obtained Upon Request From The Address Below Either By E-Mail Or In Person During The Office Hours (Local Time: 10:00 To 16:00 Hours). Expression Of Interest (Eoi) Must Be Delivered In A Written Form (Hard Copy Along With A Soft Copy Through Cd/Dvd/Pen Drive) To The Address Below (In Person, Or By Mail) By 13 February 2022 On Or Before 14:00 Hours. Association With Foreign Firms Is: Not Applicable Eoi Closing Date And Time: 13/02/2022 02:00 Pm