Explore Kent is commissioning 4 6 short films with additional short social media edits to accompany a marketing campaign to promote cycling and walking using the DfT StAR Fund and in line with the Prime Minister s Cycling and Walking Plan Gear Change The campaign will aim to 1 Elicit behaviour change encouraging the uptake of active travel by Kent residents especially those in the target areas for this project 2 Increase awareness of schemes such as Adult Cycle Training ReCycle refurbished bikes and bike maintenance courses 3 Inform Kent residents about infrastructure improvements and active travel routes that make cycling a quick and easy alternative to driving The films will focus on different schemes which support the uptake of cycling by Kent residents from infrastructure improvements to cycling groups and training They will be uploaded to the Explore Kent Kent Connected and Kent County Council websites and shared on social media Instagram Facebook and Twitter
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