Advisory Service and Implementation of Communication Actions in Crisis
CABEI has a five-year Institutional Strategy from which the Institutional Communication Strategy is derived, which sets out a route to follow to promote the Banks positioning in each of its stakeholders. Both guidelines establish the objective of the Office of Communication and External Relations (COREX) to position CABEI as the most relevant multilateral development in the Central American region.
Therefore, it is necessary to contract the professional services of a Communication Agency specialized in crisis issues, hereinafter referred to in this document as "the Contractor", so that it is responsible for advising and implementing communication actions in reputational crisis . It is required to accompany the Bank until December 2021.