Expression Of Interest Are Invited For Promoting Development And At Home Reading Of Supplementary Reading Materials For Young Readers In Cambodia Posting Ii Request For Expression Of Interest For Selection 1272226This Request For Expression Of Interest Is For A Firm Selection Please Log In As A Valid Firm User If You Wish To Express Interest In This Selection Selection InformationAssignment TitlePromoting Development And At Home Reading Of Supplementary Reading Materials For Young Readers In Cambodia Posting IiPublication Date 11 Jan 2021Expression Of Interest Deadline 18 Jan 2021 At 11 59 59 Pm Eastern Time Washington D C Language Of Notice EnglishSelection NoticeAssignment Country Kh CambodiaFunding SourcesThe World Bank Group Intends To Finance The Assignment Services Under Bb Bank Budget Tf0b3545 Promoting Development And Home Reading Of Supplementary Texts For Young Readers In CambodiaIndividual FirmThe Consultant Will Be A Firm Assignment DescriptionThis Call In Support With The Statement Of Work Sow Describes The Services Being Solicited By The World Bank Under A Grant For Improvement Of Literacy In Cambodia It Details The Activities Of The Firm Which The Bank Is Seeking To Contract It Describes The Background Scope Of The Work Performance Deliverables And Metrics For Performance And Payment This Sow Attached Is A Part Of A Solicitation Of Proposals For The Firm That Wishes To Perform The Task Detailed In The Document For This Call Only One Firm Will Be Selected To Perform The Tasks Attachments Optional Tor FileQualification Criteria 1 Provide Information Showing That They Are Qualified In The Field Of The Assignment 2 Provide Information On The Technical And Managerial Capabilities Of The Firm 3 Provide Information On Their Core Business And Years In Business 4 Provide Information On The Qualifications Of Key Staff Cp Plan 80 11 14 Confidential Page 1The World Bank GroupStatement Of Work Sow Promoting Development And At Home Reading Of SupplementaryReading Materials For Young Readers In Cambodia P174513 A PurposeThe Task Described In This Statement Of Work Aims To Increase The Production And ProfitableMarketing And Sale Of High Quality Books For Young Readers In A Sustainable Way That Can BeReplicated At Scale B BackgroundThe World Bank Group Is An International Organization Whose Fundamental Mission Is To PromoteSustainable Economic Development To And Reduce Poverty In Developing Countries It Uses Its FinancialResources Highly Trained Staff And Extensive Knowledge Base To Help Its Global Clients Achieve Stable Sustainable And Equitable Growth In The Fight Against Poverty Under The Results In Education For All Children Reach Trust Fund The World Bank Is FacilitatingAn Activity Entitled Promoting Development And At Home Reading Of Supplementary ReadingMaterials For Young Readers In Cambodia The Activity Will Analyze How To Address Two FactorsRelated To Early Grade Reading Ability I The Existence And Use Of Supplementary Texts In Homes OfChildren Learning To Read And Ii The Production And Profitable Marketing And Sales Of SupplementaryTexts By Private Firms Or Individual Entrepreneurs To Parents Schools And Communities To Increase TheAmount Of Reading Material Available To Children The Task Described In This Sow Pertains To The SecondFactor Of The Activity I E The Production And Profitable Marketing And Sales Of Supplementary Texts ByPrivate Firms Or Individual Entrepreneurs To Parents Schools And Communities To Increase The AmountOf Reading Material Available To Children Children In Cambodia Have Low Literacy Rates And Learning Outcomes For Reading And Related Tasks There Is Lack Of Information On Demand From Cambodian Households To Buy ChildrenS Books And ALimited Number Of Private Publishers In Khmer ChildrenS Books Development And Publishing InCambodia As A Result Khmer Language ChildrenS Books Do Not Exist In Many Communities And ManyHouseholds Do Not Own ChildrenS Books Low Demand Has Led To A Scarcity Of Authors And AuthorshipCapacity Only Recently Have Publishers Begun To Organize Form Associations And Consider FutureOpportunities 2C Scope Of WorkThe World Bank Is Seeking The Services Of A Firm The Firm To Implement The Task Of Increasing TheProduction And Profitable Marketing And Sale Of High Quality Books For Young Readers The FirmWill Be Contracted To Test The Types Of Innovative Strategies Utilized To Increase The Production AndProfitable Marketing And Sale Of High Quality Books For Young Readers That Have The Potential To BeSuccessful In Cambodia For The Purpose Of This Task A Firm Could Mean An Ngo A PrivateOrganization A Research Institute Or An Educational Organization The Firm Will Play An Entrepreneurial Role To Devise And Test Contextually Appropriate Book MarketingAnd Sales Strategy It Will Provide Technical Guidance And Advise A Team The Team Consisting OfAuthors Translators Editors Publishers Printers Marketers Illustrators And Salespeople On The Knowhow Of Story Writing Production Of Books And The Potential Marketing And Sales Strategies That AreResponsive To The Cambodian Educational Context The Selected Firm Will Carry Out The Activities In FourPhases A Product Identification Creation B Book Production C Book Marketing And Sales And D Analysis The Firm Will Receive An Initial Amount At The Beginning Of The Work To Carry Out PreliminaryActivities Such As Performing A Market Analysis Of The Supplementary Reading Materials Preparing ADetailed Plan Of Activities Developing A Strategy Of Assembling And Managing The Team Of Private BookMarket Development Agents Pbmdas And Devising A Strategy To Enhance Their Own EntrepreneurialCapacity To Stimulate The ChildrenS Book Market Firm May Wish To Create Roles Within The Team AsThey See Fit To Maximize Success In Sales After The ChildrenS Books Are Created The Team Will Engage In Implementing And Testing The DevisedStrategy To Market The Books The Activity Will Take Place Over A 12 Month Period With A Desired Start Date Of January 2021 1 TheBook Market Analysis And Strategy Identification Phase May Last Approximately 2 Months Followed ByStrategy Implementation And Evaluation Period Under The Task The Key Objectives Of The Firm Are To A Assemble And Manage Team To Support The Firm In Implementing And Evaluating TheActivities B Lay Out A Plan Strategy On How The Team Can Market Books For Profit In A Sustainable WayThat Can Be ReplicatedC Maintain Momentum Of The Team To Market As Many Books As Possible And CarefullyDocument Marketing Experience D Document The Entrepreneurial Experience Throughout The Duration Of Task IncludingChallenges And Tips For Further Replication In Order To Achieve The Task The Firm Should Assemble A Team Of Pbmdas That May Include TheAppropriate Combinations Of Any Of The Following Authors Translators Editors Designers Publishers Printers Marketers Illustrators And Salespeople Who May Understand The Market And May HaveExperience Or Be Willing To Obtain Direct Experience Of Developing And Marketing ChildrenS Books InCambodia The Team May Or May Not Have All These Individuals Depending On The Chosen Strategy Of1 This May Be Revised Depending On Covid 19 Measures Implemented In Cambodia 3The Firm The Team May Also Comprise Of Individuals Playing More Than One Or All These Roles TheFirm Will Advise And Guide The Team To Implement The Devised Strategy To Produce And MarketChildrenS Books Using Innovative Strategies At Levels Of Revenue That Exceed Total Costs Of Production And Marketing Phase 1 Product Identification Creation This Phase Will Last 2 Months To Start The Task The FirmMay Wish To Review A Detailed Market Analysis Of Demand And Supply Of ChildrenS SupplementaryReading Books Individually The World Bank Has Already Performed An Initial Market Analysis And WillDisseminate The Report To The Firm To Guide Them In Preparing Their Own Report Of Book Markets AndBook Production Costs Firm Team May Decide To Do Additional Analysis To The Extent It Advances TheirSuccess In The Overall Endeavor Based On The Information Provided And Collected The Firm Will Prepare A Detailed Plan Of Action ThatWill Include The Timeline And Detailed Set Of Activities That They Plan To Carry Out To Ensure The Team IsAble To Market Books To Profitability This May Include Preparing Training Materials Timeline For EachAspect Of Book Chain And Their Devised Book Marketing Strategy During This Phase The Firm MayChoose To Have The Team Develop New Titles Translate The Existing Titles That Fit In Cambodian ContextAfter Obtaining Necessary Copyrights And Licenses Or May Choose To Do Both The Firm Will Play A Supervisory Role To Build The TeamS Capacity For Identifying Translating Obtaining Adapting Or Creating ChildrenS Books And Will Equip Them With Viable Book Marketing AndSales Strategies The Team May Be Trained On The Technical Aspects Of Story Writing Such As Relevance Structure Organization And Presentation Of The Story By ChildrenS Age And Level The Importance OfLocal Context While Writing A Story And StoryS Alignment With Expected Reading Outcomes In Addition Information Relevant To ChildrenS Book Publishing Must Be Provided To The Team This Will IncludeRecommendations On The Technical Aspects Of Texts Compatibility With Development Of Good ReadingCapabilities Such As Guidance On Font Type Font Size Word Spacing Words Per Line Illustrations StoryCharacters And Representation That May Be Made
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